Influencers aged 18-35, based in Etobicoke, active on Instagram/TikTok, with a focus on food, lifestyle, or local content.

Product Positioning

The coffee shop in the Lake Shore area of Etobicoke can be positioned as a cozy, community-focused establishment that offers high-quality coffee and a welcoming atmosphere. Emphasizing its location, the shop can highlight its role as a neighborhood hub where locals can gather, work, and relax. The shop could also differentiate itself by offering unique blends, locally sourced pastries, or hosting community events.

Target Customers

The ideal customer profile includes:

• Local Residents: Individuals living in the Lake Shore area who are looking for a convenient and comfortable place to enjoy coffee.
• Young Professionals: People who work remotely or in nearby offices and seek a quiet place to work or hold meetings.
• Coffee Enthusiasts: Customers who appreciate high-quality coffee and are interested in trying unique blends or specialty drinks.
• Community-Oriented Individuals: People who value local businesses and enjoy participating in community events.

Potential Influencer Matches

• Local Lifestyle Bloggers: Influencers who focus on lifestyle content and have a strong following in the Etobicoke area. They can showcase the coffee shop as a must-visit local spot.
• Food and Beverage Influencers: Those who specialize in coffee and café culture, providing reviews and recommendations to their audience.
• Micro-Influencers: Local residents with smaller but highly engaged followings who can authentically promote the coffee shop to their community.
• Event Hosts and Organizers: Influencers who organize local events and can collaborate with the coffee shop for community gatherings or special events.

Content Creation Ideas

• Behind-the-Scenes Tours: Share videos or photos of the coffee-making process, highlighting the quality and care that goes into each cup.
• Customer Stories: Feature regular customers and their favorite drinks, creating a sense of community and personal connection.
• Seasonal Drink Launches: Create buzz around new or seasonal drinks with creative photos and engaging descriptions.
• Community Events: Promote events hosted at the coffee shop, such as open mic nights, book clubs, or art exhibitions, to attract diverse audiences.
• Interactive Challenges: Encourage followers to participate in challenges, such as creating latte art or sharing their coffee moments, with the chance to win prizes or be featured on the shop's social media.