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Brief

"influencer on instagram with more than 100K followers, that shows cool colorful apartments and cool gadgets for the kitchen and house. "

influencer on instagram with more than 100K followers, that shows cool colorful apartments and cool gadgets for the kitchen and house.

Research Insight & Analysis

colorful apartments" and "cool gadgets for the kitchen and house." This suggests a lifestyle brand that emphasizes modern, vibrant, and innovative home living. The brand can be positioned as a trendsetter in home decor and smart home gadgets, appealing to consumers who are looking to enhance their living spaces with stylish and functional items.

Target Customers

The ideal customer profile for this brand would likely include:

  • Young Professionals: Individuals in their 20s and 30s who are setting up their first apartments or homes and are interested in trendy and functional home decor and gadgets.
  • Tech Enthusiasts: People who are always on the lookout for the latest gadgets and smart home devices to make their living spaces more efficient and enjoyable.
  • Interior Design Aficionados: Consumers who have a keen interest in interior design and are always looking for inspiration to make their homes more aesthetically pleasing.

Illustrative examples:

  • A 28-year-old software engineer who loves integrating the latest smart home technology into his apartment.
  • A 32-year-old marketing professional who enjoys decorating her home with colorful and unique pieces.
  • A 25-year-old interior design student who follows the latest trends in home decor and gadgets.

Potential Influencer Matches

Based on the user's requirements and the target customer profile, the following types of influencers would be suitable:

  • Home Decor Influencers: These influencers focus on interior design and home styling. They often share tips, DIY projects, and inspiration for making homes look beautiful and unique. Examples include influencers who post about colorful and trendy apartment setups.
  • Tech and Gadget Influencers: These influencers review and showcase the latest gadgets and smart home devices. They can highlight the functionality and innovation of the products, appealing to tech-savvy audiences.
  • Lifestyle Influencers: These influencers share a mix of content related to their daily lives, including home decor, gadgets, fashion, and more. They can provide a holistic view of how the products fit into a modern, stylish lifestyle.

Content Creation Ideas

To effectively promote the brand, consider the following content topics and ideas:

  • Apartment Tours: Influencers can create video tours of their colorful and stylish apartments, highlighting how the brand's products enhance their living spaces.
  • Gadget Reviews: Tech influencers can review the latest kitchen and home gadgets, demonstrating their features and benefits in real-life scenarios.
  • DIY and Decor Tips: Home decor influencers can share DIY projects and decorating tips using the brand's products, showing how to create a vibrant and functional living space.
  • Before and After Transformations: Influencers can showcase the transformation of a room or apartment using the brand's products, providing a visual and impactful way to demonstrate their effectiveness.
  • Unboxing and First Impressions: Influencers can create unboxing videos and share their first impressions of the products, generating excitement and curiosity among their followers.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and interest in its products.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Colorful apartments and home gadgets influencers
Campaign Objectives
Looking for Instagram influencers with over 100K followers who showcase cool, colorful apartments and innovative kitchen and house gadgets. Ideal influencers should create engaging content around home decor and unique home gadgets.
Influencer Persona
Influencers who focus on home decor, colorful apartments, and innovative home gadgets. They should have a strong presence on Instagram with a follower count exceeding 100K.
Content Themes
#ColorfulApartments #HomeGadgets #KitchenInnovations
#1
homedecorwithhaley
homedecorwithhaley
@homedecorwithhaley
US
Minimalist turned Maximalist🎨 💌: homedecorwithhaley@gmail.com
Followers
44.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for Instagram influencers with over 100K followers who showcase cool, colorful apartments and innovative kitchen and house gadgets. Ideal influencers should create engaging content around home decor and unique home gadgets."
This influencer focuses on home decor and has a significant following, but their platform is TikTok rather than Instagram, which does not meet the brand's requirement.
#2
alexa | home decor + lifestyle
alexa | home decor + lifestyle
@alexadays
US
📍nyc home decor, hosting, and lifestyle 💌 amrober28@gmail.com
Followers
51.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for Instagram influencers with over 100K followers who showcase cool, colorful apartments and innovative kitchen and house gadgets. Ideal influencers should create engaging content around home decor and unique home gadgets."
This TikTok influencer focuses on home decor and lifestyle, which aligns well with the brand's focus, but it does not meet the platform requirement of Instagram.
#3
JOYNAVON
JOYNAVON
@UCjyXVfqRyH1hn2ePsjShr6g
US
It's Joy Navon, your favorite home girl 🤎 I spend most of my time curating a vibe through art and interior design. I am currently renovating a 1970s split-level home and sharing pieces of life in my dream apartment!
Followers
57.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for Instagram influencers with over 100K followers who showcase cool, colorful apartments and innovative kitchen and house gadgets. Ideal influencers should create engaging content around home decor and unique home gadgets."
This YouTube influencer focuses on art and interior design, which aligns well with the brand's focus, but it does not meet the platform requirement of Instagram.
#4
Pineapple DECOR
Pineapple DECOR
@UCuw4-r8sC9CyBQNxs1aL1vw
DE
Pineapple DECOR is channel about interior design and home styling inspiration! From fascination with home decorating & styling, our channel become an online mood board. Purpose of our videos is to show you many different styles and ideas how you can decorate and improve your own home. We release interior design projects form all around the world in order to introduce diversity in home styling and provide inspiration that will catch your eye and lead you to action so you will start decorate your living space. BE INSPIRED!
Followers
55.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for Instagram influencers with over 100K followers who showcase cool, colorful apartments and innovative kitchen and house gadgets. Ideal influencers should create engaging content around home decor and unique home gadgets."
This YouTube channel focuses on interior design and home styling, which aligns well with the brand's focus, but it does not meet the platform requirement of Instagram.
#5
bao 𐙚 home+life
bao 𐙚 home+life
@homewithbao
US
☁️ in my 20’s | ATX 🤍 cozy home + life 💌 nguyenbao.collab@gmail.com
Followers
65.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for Instagram influencers with over 100K followers who showcase cool, colorful apartments and innovative kitchen and house gadgets. Ideal influencers should create engaging content around home decor and unique home gadgets."
While this influencer has a significant following, their content focuses on cozy home and lifestyle rather than colorful apartments and innovative gadgets, making them a less ideal fit.
#6
Karthik Kumar
Karthik Kumar
@UCdbY4ve8ne-dblOEt1wjLBw
FOLLOW MY CHANNEL TO KNOW. NEW TECHNOLOGY, MODERN LIFESTYLE, CHINESE FOOD, CHINESE CULTURE, NATURE, TRAVEL DIFFERENT PROVIENCE, CHINESE LANGUAGE, TRAVEL WITH ME
Followers
57.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for Instagram influencers with over 100K followers who showcase cool, colorful apartments and innovative kitchen and house gadgets. Ideal influencers should create engaging content around home decor and unique home gadgets."
This YouTube influencer focuses on technology, lifestyle, and travel, which does not align with the brand's focus on home decor and gadgets.