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Brief

"influencer on instagram with more than 100K followers, that shows cool colorful apartments and cool gadgets for the kitchen and house. with target audience of mostly US based. has to be esthetic and colorful."

influencer on instagram with more than 100K followers, that shows cool colorful apartments and cool gadgets for the kitchen and house. with target audience of mostly US based. has to be esthetic and colorful.

Research Insight & Analysis

Product Positioning

The user's query indicates a focus on promoting cool, colorful apartments and kitchen/house gadgets. These products are likely to appeal to individuals who value aesthetics, modern living, and innovative home solutions. The brand can be positioned as a provider of stylish and functional home decor and gadgets that enhance the living experience. Emphasizing the vibrant and colorful aspects of the products can help differentiate them in a market that often features more neutral and minimalist designs.

Target Customers

The ideal customer profile for this campaign would include:

  • Young Professionals: Individuals in their 20s and 30s who are setting up their first apartments or homes and are interested in trendy, functional decor and gadgets.
  • Home Decor Enthusiasts: People who enjoy decorating their living spaces and are always on the lookout for unique and colorful items to enhance their homes.
  • Tech-Savvy Consumers: Those who appreciate innovative gadgets that make everyday tasks easier and more enjoyable.
  • US-Based Audience: Given the requirement for a mostly US-based target audience, the campaign should focus on influencers with a significant following in the United States.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable:

  • Home Decor Influencers: These influencers specialize in showcasing beautifully decorated homes and apartments. They often share tips and ideas for creating stylish living spaces.
  • Lifestyle Influencers: Influencers who cover a broad range of topics, including home decor, gadgets, and everyday living. They can reach a wide audience and provide a holistic view of how the products fit into daily life.
  • Tech and Gadget Influencers: These influencers focus on reviewing and showcasing the latest gadgets and tech products. They can highlight the functionality and innovation of the kitchen and house gadgets.
  • Aesthetic Influencers: Influencers known for their visually appealing and colorful content. They can effectively showcase the vibrant and stylish aspects of the products.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content ideas:

  • Home Tours: Influencers can create video tours of their colorful and stylish apartments, highlighting how the products enhance their living spaces.
  • Before and After Transformations: Showcasing the transformation of a room or kitchen with the addition of the brand's products can be visually compelling and engaging.
  • Product Reviews and Demos: Influencers can create detailed reviews and demonstrations of the kitchen and house gadgets, highlighting their features and benefits.
  • DIY and Decor Tips: Influencers can share creative DIY projects and decor tips using the brand's products, providing inspiration for their followers.
  • Color-Themed Posts: Influencers can create posts centered around specific color themes, showcasing how the products contribute to a vibrant and cohesive look.

By leveraging these content ideas and collaborating with the right influencers, the campaign can effectively reach and engage the target audience, driving interest and sales for the brand's products.

Curated Influencer List
#1
Ola Zwolenik
Ola Zwolenik
@thistimeincolour
United Kingdom
Interior stylist•Content creator 🇬🇧🇵🇱 Showing my colourful interior projects Currently working on our new home in SE London 💌 olazwolenik@gmail.com
Followers
414.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for Instagram influencers with over 100K followers who showcase cool, colorful apartments and kitchen gadgets. The target audience should be mostly US-based. The content must be aesthetic and colorful."
This influencer is on Instagram, has a large following, and focuses on colorful interiors, making them a strong fit for the brand.
#2
Kalianna Carpenter🌈 COLOR inspiration | colorful fashion
Kalianna Carpenter🌈 COLOR inspiration | colorful fashion
@kaliannakali
United States
HTX 📍🤠 Find the JOY + COLOR in life ✨🌈 ✨Shop my boutique @aspynandivy Tiktok + YouTube🎥 Kaliannakali 📧 kalianna.team@emcpower.co START HERE⬇️
Followers
91.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for Instagram influencers with over 100K followers who showcase cool, colorful apartments and kitchen gadgets. The target audience should be mostly US-based. The content must be aesthetic and colorful."
This influencer is on Instagram and focuses on colorful aesthetics, but their follower count is below the required 100K.
#3
JOY NAVON
JOY NAVON
@joynavon
United States
Curating a vibe and decorating interiors ✨ Renovating my 1970s family home. Wife to @true_artistry 🤎 ꪀꪗᥴ 🚕 ꪀj — 📧 joy@agencycliquish.com
Followers
76.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for Instagram influencers with over 100K followers who showcase cool, colorful apartments and kitchen gadgets. The target audience should be mostly US-based. The content must be aesthetic and colorful."
This influencer is on Instagram and focuses on home decor, but their follower count is below the required 100K.
#4
Julie Marriott
Julie Marriott
@juliemarriottart
United States
Painter and full-time color lover 🌿 San Diego, CA ✨The Patina Collection is available in the shop!👇🏻
Followers
41.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for Instagram influencers with over 100K followers who showcase cool, colorful apartments and kitchen gadgets. The target audience should be mostly US-based. The content must be aesthetic and colorful."
This influencer is on Instagram and focuses on colorful aesthetics, but their follower count is below the required 100K.
#5
sheselle
sheselle
@UCofiNm_qRmr6ZbBClEAYrqw
US
hi, my name is elle and i'm a smol filipino~american artist based in bay area, california :) i have a small shop where i create everything from enamel pins, apparel, and stickers. hope u enjoy this tiny corner of my internet ☺ xo elle ✿ about me ✿ ✧ location: bay area, california ✧ pronouns: she/her ✧ ethnicity: filipino ✧ e-mail (for business inquiries only): hisheselle@gmail.com ✿ where you can find me ✿ ✧ patreon (my monthly exclusive sticker club): http://patreon.com/sheselle​​ ✧ online shop: http://sheselle.com ✧ instagram: http://instagram.com/sheselle​​ ✧ tiktok: http://tiktok.com/@shes.elle​ ✧ tip me on ko~fi: http://ko-fi.com/sheselle ✿ milestones ✿ first video: april 6, 2021 youtube partner: may 11, 2022 10k: february 11, 2023
Followers
24.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for Instagram influencers with over 100K followers who showcase cool, colorful apartments and kitchen gadgets. The target audience should be mostly US-based. The content must be aesthetic and colorful."
This influencer is on YouTube and does not meet the Instagram requirement. Their content style aligns well with the brand's aesthetic.
#6
Julie Blanner
Julie Blanner
@UCYNLEx3sm-JFTRyAA5H5bTA
Effortless recipes and design that celebrate everyday life. Learn how to arrange flowers, make homemade pasta, easy and amazing dinner inspiration, select a paint color, decorate and more with these easy tutorials.
Followers
33.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for Instagram influencers with over 100K followers who showcase cool, colorful apartments and kitchen gadgets. The target audience should be mostly US-based. The content must be aesthetic and colorful."
This influencer is on YouTube and does not meet the Instagram requirement. Their content style aligns well with the brand's aesthetic.