UK-based influencers aged 25+ with 10k-99k followers on Instagram, creating comedic, bold, funny, and lighthearted content, particularly sketches and entertaining videos. Their primary audience should be aged 18-30, and they must be strong in video content creation.

Product Positioning

The product being promoted is likely an alcoholic beverage, given the age restriction for influencers. In the existing market, this product can be positioned as a fun, social, and trendy choice for young adults who enjoy lighthearted and entertaining content. The brand can leverage the comedic and bold nature of the influencers to create a vibrant and engaging image that resonates with the target audience.

Target Customers

The ideal customer profile for this campaign includes:

• Age: 18 years old
• Location: Predominantly UK-based
• Interests: Enjoys socializing, humor, and entertainment
• Lifestyle: Active on social media, particularly Instagram, and enjoys consuming video content

Illustrative examples of target customers:

1. Young Professionals: Individuals in their mid-20s who enjoy unwinding with friends after work and are active on social media.
2. University Students: Students who are looking for fun and engaging content to break the monotony of their studies.
3. Social Media Enthusiasts: People who follow trends and enjoy sharing entertaining content with their friends.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable:

1. Micro-Influencers (10k-99k followers): These influencers have a more engaged and loyal following, which can lead to higher engagement rates.
2. Comedic Content Creators: Influencers who specialize in creating funny, bold, and lighthearted content, such as sketches and entertaining videos.
3. Video Content Experts: Influencers who are comfortable and skilled in creating high-quality video content, as the campaign is video-focused.
4. UK-Based Influencers: Influencers who are based in the UK and have a predominantly UK-based audience to ensure relevance and compliance with advertising regulations.

Content Creation Ideas

General Ideas

1. Humorous Sketches: Create funny and relatable sketches that incorporate the product in a natural and entertaining way.
2. Behind-the-Scenes Videos: Show the making of the product or the preparation of a fun event involving the product.
3. User-Generated Content: Encourage followers to create their own funny videos or memes featuring the product and share them with a specific hashtag.

Creative Ideas

1. Comedy Challenges: Launch a comedy challenge where influencers and their followers create short, funny videos using the product, with the best ones being featured on the brand's page.
2. Interactive Stories: Use Instagram Stories to create interactive and engaging content, such as polls, quizzes, and mini-games related to the product.
3. Collaborative Videos: Partner with multiple influencers to create collaborative videos that showcase the product in various humorous and entertaining scenarios.

By leveraging the comedic and bold nature of the influencers, the campaign can create a strong and memorable brand presence that resonates with the target audience.