Influencers aged 27-45 in Southampton, Portsmouth, or Winchester, interested in comedy and films, active on Instagram/YouTube/TikTok.

Product Positioning

The brand or service appears to be focused on entertainment and experiences, particularly in the realm of comedy and cinema. Positioning this product in the market could involve highlighting its unique blend of humor and film culture, appealing to those who appreciate classic comedy like Monty Python. The product could be marketed as a cultural experience that combines nostalgia with modern entertainment, targeting individuals who enjoy immersive and engaging experiences.

Target Customers

The ideal customer profile includes millennials aged 27-45, residing in or around Southampton, Portsmouth, and Winchester. These individuals likely have a strong appreciation for comedy and films, and they enjoy participating in unique experiences. They may be professionals or young families who seek entertainment that offers both humor and cultural value. Examples of target customers could include:

• A 30-year-old professional living in Southampton who enjoys attending comedy shows and film festivals.
• A 40-year-old parent in Portsmouth who grew up watching Monty Python and wants to share similar experiences with their children.
• A 35-year-old film enthusiast in Winchester who frequently visits cinemas and enjoys social events centered around movies.

Potential Influencer Matches

To effectively reach the target audience, consider collaborating with the following types of influencers:

• Comedy Influencers: Comedians or humorists with a strong online presence who can create engaging and entertaining content related to the brand's themes.
• Film Enthusiasts: Influencers who focus on movie reviews, film history, or cinema culture, appealing to the audience's love for films and Monty Python.
• Lifestyle Bloggers: Individuals who cover experiences and events in the Southampton, Portsmouth, and Winchester areas, providing local insights and recommendations.

These influencers can help bridge the gap between the brand and its audience by creating relatable and entertaining content that resonates with the target demographic.

Content Creation Ideas

• Comedy Sketches: Collaborate with comedy influencers to create short, humorous videos that incorporate elements of Monty Python-style humor, appealing to both nostalgia and modern comedy tastes.

• Film Reviews and Discussions: Partner with film enthusiasts to host live discussions or reviews of classic and contemporary films, engaging the audience in conversations about cinema culture.

• Experience Vlogs: Work with lifestyle bloggers to document and share experiences related to the brand, such as attending comedy shows or film festivals in the target locations.

• Interactive Quizzes and Challenges: Develop online quizzes or challenges that test the audience's knowledge of Monty Python or classic films, encouraging participation and sharing among the target demographic.