Educators, industry experts, or thought leaders in commerce and finance, active on LinkedIn, Twitter, or YouTube.

Product Positioning

The focus is on influencers who are involved in seminars and panel discussions within institutions, specifically in the commerce and finance fields. This suggests a product or service that is likely related to education, professional development, or financial services. Positioning the brand as a thought leader or innovator in these fields can be effective. Highlighting expertise, credibility, and the ability to provide valuable insights or solutions to industry challenges will resonate well with the target audience.

Target Customers

The ideal customer profile includes professionals, students, and academics in the commerce and finance sectors. These individuals are likely seeking knowledge, networking opportunities, and career advancement. Examples include:

• University students pursuing degrees in finance or business
• Young professionals working in financial institutions or corporate finance
• Academics and researchers in commerce and finance fields

Potential Influencer Matches

• Academic Influencers: Professors or lecturers who are active in commerce and finance. They can provide credibility and reach students and academics.

• Industry Experts: Professionals with significant experience in finance or commerce who frequently speak at seminars and conferences. They can connect with young professionals and industry peers.

• Finance Bloggers/Vloggers: Individuals who create content around financial literacy, investment, and career advice. They can engage a broader audience interested in finance.

Content Creation Ideas

• Panel Discussion Highlights: Share key takeaways and insights from seminars and panel discussions, featuring influencer commentary.

• Expert Interviews: Conduct interviews with influencers discussing trends and challenges in commerce and finance.

• Educational Webinars: Host webinars with influencers as guest speakers, focusing on specific topics within the finance and commerce fields.

• Case Studies and Success Stories: Showcase real-world applications and success stories related to the product or service, with influencers providing analysis or testimonials.