MyInfluencer
Brief

"Cooking influencers, wine, moms. Micro-influencers, people with less than 50,000 followers."

Cooking, wine, and mom micro-influencers

Research Insight & Analysis

Product Positioning

The user's query suggests a focus on cooking, wine, and moms, indicating a potential market for culinary products, wine-related items, or family-oriented cooking solutions. The brand can be positioned as a lifestyle brand that caters to the culinary interests of mothers who enjoy cooking and wine. This positioning can emphasize the joy of cooking, the sophistication of wine pairing, and the practicality of family-friendly recipes.

Target Customers

The ideal customer profile includes:

  1. Moms who love cooking: These are women who enjoy preparing meals for their families and are always on the lookout for new recipes and cooking tips.
  2. Wine enthusiasts: Moms who appreciate wine and are interested in learning about wine pairings with their meals.
  3. Health-conscious families: Families that prioritize healthy eating and are interested in nutritious recipes and cooking techniques.

Illustrative examples:

  • A stay-at-home mom who enjoys experimenting with new recipes and sharing her culinary creations on social media.
  • A working mom who looks for quick and easy recipes that can be paired with a good glass of wine.
  • A health-conscious mom who focuses on organic and nutritious ingredients for her family's meals.

Potential Influencer Matches

Cooking Influencers

  • Micro-influencers with a focus on family recipes: These influencers often share practical and easy-to-follow recipes that appeal to busy moms.
  • Healthy cooking influencers: Influencers who emphasize nutritious and balanced meals, which can attract health-conscious families.

Wine Influencers

  • Wine enthusiasts with a focus on pairings: Influencers who provide tips on wine pairings with different types of meals, appealing to moms who enjoy wine.
  • Wine and lifestyle influencers: Those who integrate wine into their everyday lifestyle content, making it relatable for moms.

Mom Influencers

  • Mom bloggers and vloggers: Influencers who share their daily lives, including cooking and family activities, which can resonate with the target audience.
  • DIY and home-cooking moms: Influencers who focus on homemade meals and family-friendly recipes.

Content Creation Ideas

General Ideas

  • Recipe videos: Step-by-step cooking tutorials featuring family-friendly recipes.
  • Wine pairing guides: Content that educates the audience on how to pair wines with different meals.
  • Healthy meal prep: Tips and tricks for preparing nutritious meals for the family.

Creative Ideas

  • Cooking challenges: Collaborate with influencers to create cooking challenges that engage their audience, such as "30-minute dinner recipes" or "Best wine and cheese pairings."
  • Live cooking sessions: Host live cooking sessions with influencers where they prepare a meal and discuss wine pairings in real-time.
  • Family cooking nights: Encourage influencers to share their family cooking nights, showcasing how they involve their kids in the kitchen and make cooking a fun family activity.

By leveraging these influencers and content ideas, the brand can effectively reach and engage its target audience, creating a strong presence in the culinary and family lifestyle market.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Cooking, wine, and mom micro-influencers
Campaign Objectives
Looking for micro-influencers with less than 50,000 followers who are moms interested in cooking and wine. Ideal influencers should create content around cooking recipes, wine recommendations, and parenting tips. No specific gender, age range, or location required.
Influencer Persona
Moms who are passionate about cooking and wine, with a follower count of less than 50,000. They should create engaging content related to recipes, wine pairings, and parenting advice.
Content Themes
#CookingMom #WineLover #MomLife
#1
coffee4lifesage
coffee4lifesage
@UCtsoiQJBxQ4sHPT9Czbisbg
Mama to two boys💙 beach life surfer girl🏄‍♀️ I love coffee & clothes☕️☕️
Followers
271.0K
Macro Influencer
Engagement Rate
3.6%
Last Post
2 months ago
30%Match Score
Fit for"Cooking, wine, and mom micro-influencers"
This influencer shares content about parenting and lifestyle but does not mention cooking or wine, making it a partial fit.
#2
Sharrah Stevens
Sharrah Stevens
@UCjJSveRu3NHMB-fSuoJyxxA
US
Hi loves! Welcome to my channel! This channel focuses on family, homemaking and interior design. I love helping others create lives and homes they are proud of, my hope is that this channel is a source of inspiration for those wanting to truly thrive in motherhood and love where they live! I wholeheartedly believe that your home and your space has the ability to affect the way you feel, and that there is no better way to boost your confidence than to turn your house into a home that beautifully reflects your style. My goal is to help you guys see that you too can create beautiful spaces no matter the size of your home or your budget! Love, Sharrah FOR BUSINESS INQUIRIES: sharrah@bientheagency.com
Followers
896.0K
Macro Influencer
Engagement Rate
0.2%
Last Post
2 months ago
30%Match Score
Fit for"Cooking, wine, and mom micro-influencers"
This influencer focuses on family, homemaking, and interior design but does not mention cooking or wine, making it a partial fit.
#3
The Castillo Family
The Castillo Family
@UCf9eSqALbiLRt8bSYBxQVWw
US
My name is Amirah Castillo, I am a Content Creator, Wife, Mom, Interior Designer and so much more. This channel focuses around me and my family; Jeff (Husband), and our four children Jhara, Zayd, Zara and Aminah. We are The Castillo Family 🏰 and we want to build a community of Parents who do the best for their children and ignore society’s unrealistic standards. Parents who do not judge one another but instead build each other up. Parents who realize mistakes happen and give themselves grace. Parents who celebrate their wins and strive for more. Parents who love to find humor in the chaos. If you are that kind of parent then SUBSCRIBE and let’s be friends! 😃
Followers
313.0K
Macro Influencer
Engagement Rate
0.1%
Last Post
2 months ago
30%Match Score
Fit for"Cooking, wine, and mom micro-influencers"
This influencer shares family and parenting content but does not mention cooking or wine, making it a partial fit.
#4
Brooke Morton
Brooke Morton
@UCPpAmhLA-3gkBlQQEUz0H7g
So happy you’re here! I’m Brooke, my boyfriend and I make videos sharing our lives as younger parents with our 2 baby girls! Enjoy :)
Followers
674.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
30%Match Score
Fit for"Cooking, wine, and mom micro-influencers"
This influencer shares content about young parenting but does not mention cooking or wine, making it a partial fit.
#5
Shawn & Andrew
Shawn & Andrew
@UCJ15Zl-v8-ghTgEOTpxHdGw
US
Hey guys, it’s Shawn and Andrew! Parents of three, entrepreneurs, content creators, podcast hosts (@CoupleThingsPod), professional multi-taskers (basically) and your new besties! Growing from a duo to a family of five has been an incredible journey, and although some days are filled with chaos, we wouldn’t trade it for the world. We’re so glad you’re on this journey with us and we’re grateful for your support as we revamp our YouTube channel into something we think you’ll love! We hope you find our content right where you are, when you need it most and that it brings a smile to your face. After all, we’re all on this family journey together! So come on in and make yourself at home, we’re so glad you’re here! 😊 FOR BUSINESS INQUIRIES: ShawnJohnsonMgmt@gmail.com Shawn’s Instagram ▶ https://www.instagram.com/ShawnJohnson Andrew’s Instagram ▶ https://www.instagram.com/AndrewDEast Our Podcast “Couple Things” ▶ https://www.instagram.com/couplethingspod/?hl=en
Followers
1.7M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
30%Match Score
Fit for"Cooking, wine, and mom micro-influencers"
This influencer shares family and parenting content but does not mention cooking or wine, making it a partial fit.
#6
In aMother World
In aMother World
@UCyCK3mtD7dkrngrplycXRqg
US
Humor • Hacks • Fun Facts Family of 6 | Mama x 4 Mom Comedy | Life with Kids | Parenting | MomLife | Mom Content | Wholesome Humor Find me on: TikTok @inamotherworld IG @in.amotherworld Snap @inamotherworld Email: Laleh@inamotherworld.com
Followers
849.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
30%Match Score
Fit for"Cooking, wine, and mom micro-influencers"
This influencer shares family and parenting content but does not mention cooking or wine, making it a partial fit.