MyInfluencer
Brief

"Cooking influencers, wine, moms"

Cooking and wine influencers who are moms

Research Insight & Analysis

Product Positioning

The user's query suggests a focus on cooking, wine, and moms. This indicates a potential market for products related to culinary arts, wine appreciation, and family-oriented cooking. The brand can be positioned as a premium lifestyle brand that caters to the needs of modern moms who enjoy cooking and wine. This positioning can emphasize quality, convenience, and the joy of cooking and wine tasting as a family or social activity.

Target Customers

The ideal customer profile would be:

  • Modern Moms: Women aged 25-45 who are interested in cooking and wine. They are likely to be active on social media, especially platforms like Instagram and Pinterest, where they can find and share recipes and lifestyle tips.
  • Food Enthusiasts: Individuals who enjoy experimenting with new recipes and pairing them with different wines. They are likely to follow cooking shows, food blogs, and wine tasting events.
  • Social Entertainers: People who love hosting gatherings and are always on the lookout for new ideas to impress their guests with unique food and wine pairings.

Potential Influencer Matches

  • Cooking Influencers: These influencers can create content around recipes, cooking tips, and meal prep ideas. They can showcase how the product can be used in everyday cooking or special occasions.
  • Wine Enthusiasts: Influencers who specialize in wine tasting, reviews, and pairing suggestions. They can highlight the product's compatibility with various wines and offer tips on how to enhance the dining experience.
  • Mom Bloggers: Influencers who focus on parenting, family life, and home management. They can share how the product makes cooking easier and more enjoyable for busy moms, and how it can be integrated into family meals.

Content Creation Ideas

  • Recipe Videos: Short, engaging videos demonstrating how to use the product in different recipes. These can be shared on Instagram, YouTube, and TikTok.
  • Wine Pairing Guides: Blog posts or social media content that provide tips on pairing the product with different types of wine. This can include infographics and downloadable guides.
  • Family Cooking Challenges: Interactive content where influencers challenge their followers to create a meal using the product and share their results. This can create a sense of community and engagement.
  • Behind-the-Scenes: Content that shows the story behind the product, including its creation process, sourcing of ingredients, and the people involved. This can build a connection with the audience and enhance brand authenticity.

By leveraging these strategies, the brand can effectively reach its target audience and create a strong presence in the market.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Cooking and wine influencers who are moms
Campaign Objectives
Looking for female cooking influencers who are also moms and have an interest in wine. Ideal influencers should create content around cooking recipes, wine pairings, and family-friendly meal ideas.
Influencer Persona
Female cooking influencers who are moms, likely aged 25-45, who create content around cooking, wine, and family-friendly meals.
Content Themes
#CookingMoms #WineLovers #FamilyMeals
#1
Nara Smith
Nara Smith
@naraazizasmith
US
this is random IG-naraaziza
Followers
8.9M
Mega Influencer
Engagement Rate
13.7%
Last Post
2 months ago
80%Match Score
Fit for"Looking for female cooking influencers who are also moms and have an interest in wine. Ideal influencers should create content around cooking recipes, wine pairings, and family-friendly meal ideas."
This influencer has a massive following and focuses on family dinners and easy recipes, which aligns well with the brand's campaign. However, there is no mention of wine, which is a significant aspect of the campaign.
#2
Julia Pacheco
Julia Pacheco
@UCi_58-g6BjEkhbYRtXBDTHg
US
Welcome! I'm Julia Pacheco, a wife and mother to two lovely daughters who LOVES cooking for my family! On my channel you'll find delicious and easy family friendly dinner recipes + tips for creating a simple home cooking menu. You only need basic kitchen items to cook with me! I post new videos weekly! Thank you for following along 🌼 NEW COOKBOOK AVAILABLE NOW!! https://www.juliapachecocooking.com/cookbook You can search for your favorite recipes on my WEBSITE→ juliapacheco.com Newsletter→ https://www.juliapachecocooking.com/free Instagram→ instagram.com/julia.pacheco.cooking Amazon Home & Kitchen Store→ amazon.com/shop/juliapacheco Facebook→ https://www.facebook.com/JuliaPachecoYouTube/ 📖 Exciting things coming soon! Be the first to know→ https://www.juliapachecocooking.com/waitlist-julia-pacheco Julia Pacheco 223 W Cougar Blvd #416 Provo, Utah 84604 Business Inquiries: pachecojuliacooking@gmail.com - Thank you for all the support 🧡 📍 SUBSCRIBE so you don't miss a thing!!
Followers
861.0K
Macro Influencer
Engagement Rate
0.4%
Last Post
2 months ago
75%Match Score
Fit for"Looking for female cooking influencers who are also moms and have an interest in wine. Ideal influencers should create content around cooking recipes, wine pairings, and family-friendly meal ideas."
This influencer is a mom who creates content around family-friendly dinner recipes, which aligns well with the brand's campaign. However, there is no mention of wine, which is a key component of the campaign.
#3
Eman Neamat
Eman Neamat
@eman_inthekitchen
US
Delicious and easy recipes 📍CT| ❤️🌞💚 Emaninthekitchen@gmail.com Cookbook ⬇️
Followers
498.3K
Macro Influencer
Engagement Rate
0.1%
Last Post
2 months ago
70%Match Score
Fit for"Looking for female cooking influencers who are also moms and have an interest in wine. Ideal influencers should create content around cooking recipes, wine pairings, and family-friendly meal ideas."
This influencer focuses on easy recipes and family meals, which aligns well with the brand's campaign. However, there is no mention of wine, which is a key component of the campaign.
#4
Jess Be Cooking
Jess Be Cooking
@UCHlBqMZJ-f_LuCf0-xCWWnQ
❤️Lifestyle | Home Cooking | Family Meal Ideas🥰Texas Wife & Mom (🚫Not A Chef ) Haul | Vlog
Followers
109.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Looking for female cooking influencers who are also moms and have an interest in wine. Ideal influencers should create content around cooking recipes, wine pairings, and family-friendly meal ideas."
This influencer focuses on lifestyle, home cooking, and family meal ideas, which aligns well with the brand's campaign. However, there is no mention of wine, which is a significant aspect of the campaign.
#5
Sopherina
Sopherina
@UCnaNoFdffd4NNA0qigYIpDw
GB
3 New uploads each week! Food/Meal Planning and Pregnancy/Motherhood 🌻🥑🐝❤️
Followers
43.0K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Looking for female cooking influencers who are also moms and have an interest in wine. Ideal influencers should create content around cooking recipes, wine pairings, and family-friendly meal ideas."
This influencer focuses on food, meal planning, and motherhood, which aligns well with the brand's campaign. However, there is no mention of wine, which is a key component of the campaign.
#6
Just the Bells 10
Just the Bells 10
@justthebells10
US
Justthebells10@jakerosenentertainment.com Family of 10💕Adoption ⬇️PREORDER⬇️
Followers
2.9M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Looking for female cooking influencers who are also moms and have an interest in wine. Ideal influencers should create content around cooking recipes, wine pairings, and family-friendly meal ideas."
This influencer focuses on big family cooking and meal ideas, which aligns well with the brand's campaign. However, there is no mention of wine, which is a key component of the campaign.