Cooking influencers in the USA with 5,000-15,000 followers.

Product Positioning

The product in question is a recipe journal, which can be positioned as an essential tool for cooking enthusiasts who want to document their culinary experiments and preserve their favorite recipes. In the existing market, this product can be highlighted as a unique and personalized way to engage with cooking, offering a tangible and creative outlet for food lovers. The journal can be marketed as a must-have for those who enjoy cooking as a hobby or profession, emphasizing its utility in organizing and refining recipes.

Target Customers

The ideal customer profile for the recipe journal includes:

• Home Cooks: Individuals who enjoy cooking at home and are always looking for new recipes to try and document.
• Food Bloggers: Content creators who share their cooking experiences and recipes online, and would benefit from a structured way to organize their content.
• Culinary Students: Aspiring chefs and culinary students who need a reliable method to record their learning and recipe development.
• Cooking Enthusiasts: People who are passionate about cooking and want to keep a personal record of their culinary journey.

Potential Influencer Matches

To effectively promote the recipe journal, the following types of influencers would be suitable:

• Micro-Influencers in Cooking: Influencers with 5,000-15,000 followers who specialize in cooking content. They have a close-knit community and can provide authentic endorsements of the journal.
• Food Enthusiasts: Influencers who share their cooking experiences, tips, and recipes. They can demonstrate how the journal enhances their cooking process.
• Lifestyle Bloggers: Influencers who focus on lifestyle content, including cooking, home organization, and personal development. They can showcase the journal as part of a broader lifestyle improvement narrative.

Content Creation Ideas

To promote the recipe journal, consider the following content ideas:

• Recipe Challenges: Encourage influencers to create and document a new recipe using the journal, sharing their process and final dish with their audience.
• Journal Tours: Influencers can give a tour of their filled-out recipe journal, highlighting its features and how it helps them stay organized.
• Cooking Series: A series of posts or videos where influencers use the journal to plan and execute a themed cooking week, such as "Italian Week" or "Vegan Delights."
• User-Generated Content: Encourage followers to share their own recipes and journal entries, creating a community around the product and increasing engagement.

These strategies can help create buzz around the recipe journal and effectively reach the target audience through relatable and engaging content.