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Brief

"looking for an influencer specializing in cooking gadgets she has to have good engagement rate and here followers needs to be mostly from the usa she also need to have between 10k-200k followers"

looking for an influencer specializing in cooking gadgets she has to have good engagement rate and here followers needs to be mostly from the usa she also need to have between 10k-200k followers

Research Insight & Analysis

Product Positioning

The product in question is cooking gadgets. These can be positioned as innovative, time-saving tools that enhance the cooking experience for home chefs and food enthusiasts. Emphasize the unique features, ease of use, and how they can make cooking more enjoyable and efficient. Highlighting any unique selling points, such as eco-friendliness, durability, or multifunctionality, can also help differentiate the product in a competitive market.

Target Customers

The ideal customer profile for cooking gadgets includes:

  • Home Chefs: Individuals who enjoy cooking at home and are always looking for new tools to improve their culinary skills.
  • Food Enthusiasts: People who are passionate about food and cooking, often experimenting with new recipes and techniques.
  • Busy Professionals: Those who need efficient and time-saving gadgets to prepare meals quickly due to their hectic schedules.
  • Health-Conscious Individuals: Customers who prefer cooking at home to control ingredients and maintain a healthy diet.

Illustrative examples:

  • A 35-year-old working mother who loves to cook healthy meals for her family but has limited time.
  • A 28-year-old food blogger who is always on the lookout for the latest kitchen gadgets to review and showcase in their content.
  • A 45-year-old professional chef who enjoys experimenting with new tools to create innovative dishes.

Potential Influencer Matches

Based on the user's requirements, the ideal influencers would be:

  • Micro-Influencers (10k-50k followers): These influencers often have a highly engaged audience and can create a sense of community. They are perceived as more authentic and relatable.
  • Mid-Tier Influencers (50k-200k followers): These influencers have a broader reach while still maintaining a good level of engagement. They can effectively promote the product to a larger audience.

Specific Influencer Criteria:

  • Specialization in Cooking Gadgets: Influencers who regularly feature and review cooking gadgets in their content.
  • Good Engagement Rate: Influencers with a high level of interaction (likes, comments, shares) on their posts, indicating an active and interested audience.
  • Followers Mostly from the USA: Influencers whose audience demographics show a significant percentage of followers from the USA.

Content Creation Ideas

General Ideas:

  • Product Reviews: Detailed reviews of the cooking gadgets, highlighting their features, benefits, and how they can be used in everyday cooking.
  • Tutorials and How-Tos: Step-by-step guides on using the gadgets to prepare specific recipes or perform certain cooking techniques.
  • Unboxing Videos: First impressions and unboxing experiences to generate excitement and curiosity about the product.
  • Comparison Videos: Comparing the cooking gadgets with similar products in the market to showcase their unique advantages.

Creative Ideas:

  • Recipe Challenges: Influencers can create unique recipes using the gadgets and challenge their followers to recreate them, encouraging user-generated content.
  • Behind-the-Scenes: Showcasing the development process of the gadgets, including interviews with the designers or chefs who helped create them.
  • Live Cooking Sessions: Hosting live cooking sessions where influencers use the gadgets to prepare meals in real-time, allowing for audience interaction and Q&A.
  • Collaborations with Other Influencers: Partnering with other influencers in the food and cooking niche to create collaborative content, expanding reach and engagement.

By leveraging these strategies, the brand can effectively position its cooking gadgets in the market, reach the ideal target customers, and create engaging content that resonates with the audience.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Cooking gadgets influencer with US followers
Campaign Objectives
Seeking a female influencer specializing in cooking gadgets with a strong engagement rate. The ideal candidate should have between 10k-200k followers, primarily from the USA. The influencer should create content related to cooking gadgets.
Influencer Persona
Female influencers who focus on cooking gadgets and have a strong engagement rate. They should have a follower count between 10k-200k, with the majority of their audience based in the USA.
Content Themes
#CookingGadgets #KitchenTech #GadgetReviews
#1
CBC Street Cents
CBC Street Cents
@streetcents
CA
✨Making money-stuff make sense ✨ Original content made in 🇨🇦
Followers
348.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Seeking a female influencer specializing in cooking gadgets with a strong engagement rate. The ideal candidate should have between 10k-200k followers, primarily from the USA. The influencer should create content related to cooking gadgets."
This influencer has a follower count within the brand's requirement and focuses on cooking gadgets. However, the location of the followers is not specified.
#2
Jen | Amazon finds
Jen | Amazon finds
@girlyyouarebeautiful
US
Amazon home & lifestyle finds!! ✨ DM me for 🔗or go to my st0refront ⬇️
Followers
349.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Seeking a female influencer specializing in cooking gadgets with a strong engagement rate. The ideal candidate should have between 10k-200k followers, primarily from the USA. The influencer should create content related to cooking gadgets."
This influencer has a follower count within the brand's requirement and focuses on cooking gadgets. However, the location of the followers is not specified.
#3
@thisdigitalmomshome
United Kingdom
Hi 👋🏾. I’m Tobi ~ 🇳🇬🇮🇪 in📍Manchester 🇬🇧 • Home • Food • Interior Decor • Family Vibes 🔗Shop my feed👇🏽
Followers
26.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Seeking a female influencer specializing in cooking gadgets with a strong engagement rate. The ideal candidate should have between 10k-200k followers, primarily from the USA. The influencer should create content related to cooking gadgets."
This influencer focuses on cooking and has relevant content, but the follower count is not provided. The content style aligns well with the brand's focus on cooking gadgets.
#4
Kanan Patel
Kanan Patel
@bestproducts.finds
Followers
0
Nano Influencer

Engagement Rate

9999

40%Match Score
Fit for"Seeking a female influencer specializing in cooking gadgets with a strong engagement rate. The ideal candidate should have between 10k-200k followers, primarily from the USA. The influencer should create content related to cooking gadgets."
This account appears to be an individual influencer focused on cooking gadgets, but the follower count is not provided. The content style aligns well with the brand's focus.
#5
Zoomi Dresses
Zoomi Dresses
@zoomi_.dress01
Followers
0
Nano Influencer

Engagement Rate

9999

40%Match Score
Fit for"Seeking a female influencer specializing in cooking gadgets with a strong engagement rate. The ideal candidate should have between 10k-200k followers, primarily from the USA. The influencer should create content related to cooking gadgets."
This account appears to be an individual influencer focused on cooking gadgets, but the follower count is not provided. The content style aligns well with the brand's focus.
#6
April
April
@aprilathena7
United States
🇵🇭 Mom loves food, travel and cleaning 🎥: Aprilathena7, AprilJustinTV, COOkwithAPRIL 🌍 California 💞💍@justinmooretfam 📩 management@aa7media.com
Followers
199.7K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Seeking a female influencer specializing in cooking gadgets with a strong engagement rate. The ideal candidate should have between 10k-200k followers, primarily from the USA. The influencer should create content related to cooking gadgets."
This account appears to be an individual influencer focused on cooking gadgets, but the follower count is not provided. The content style aligns well with the brand's focus.