Cooking influencers using kitchen robots

Product Positioning

The product in question is a cooking app that utilizes kitchen robots such as Thermomix and other brands. This app can be positioned as a modern, tech-savvy solution for home cooks who want to streamline their cooking process, save time, and achieve consistent results. The app can be marketed as a companion tool for those who already own kitchen robots, enhancing their cooking experience with new recipes, tips, and tricks tailored to these devices.

Target Customers

The ideal customer profile for this cooking app includes:

• Tech-Savvy Home Cooks: Individuals who enjoy cooking and are open to using technology to improve their culinary skills.
• Busy Professionals: People who have limited time for cooking but still want to prepare healthy and delicious meals at- Health-Conscious Individuals: Those who are focused on maintaining a healthy diet and are looking for efficient ways to prepare nutritious meals.
• Cooking Enthusiasts: Hobbyists who love experimenting with new recipes and kitchen gadgets.

Illustrative examples:

• A young professional who uses a Thermomix to prepare quick meals after work.
• A parent who wants to cook healthy meals for their family without spending too much time in the kitchen.
• A food blogger who enjoys sharing innovative recipes and cooking techniques with their audience.

Potential Influencer Matches

Cooking Influencers Specializing in Kitchen Robots

These influencers already have a following that is interested in kitchen robots like Thermomix. They can demonstrate how the app enhances the use of these devices, providing practical and engaging content.

Tech-Savvy Food Bloggers

Food bloggers who focus on integrating technology into cooking can highlight the app's features and benefits, appealing to their audience's interest in innovative cooking solutions.

Health and Wellness Influencers

Influencers in the health and wellness space can promote the app as a tool for preparing healthy meals efficiently, aligning with their audience's lifestyle goals.

Family-Oriented Influencers

Influencers who focus on family life and parenting can showcase how the app helps in preparing quick and nutritious meals for the whole family, resonating with busy parents.

Content Creation Ideas

General Ideas

• Recipe Tutorials: Step-by-step videos or blog posts demonstrating how to use the app with various kitchen robots to create different recipes.
• User Testimonials: Sharing stories and feedback from real users who have successfully integrated the app into their cooking routine.

Creative Ideas

• Cooking Challenges: Hosting a cooking challenge where influencers and their followers use the app to create unique dishes, with prizes for the best creations.
• Live Cooking Sessions: Live-streaming cooking sessions where influencers use the app in real-time, interacting with their audience and answering questions.
• Behind-the-Scenes Content: Showing the development process of the app, including interviews with the creators and sneak peeks of upcoming features.
• Collaborative Recipes: Partnering with multiple influencers to create a series of collaborative recipes, each adding their unique twist using the app and a kitchen robot.

By leveraging these strategies, the cooking app can effectively reach its target audience and establish a strong presence in the market.