The product in question is a cooking app that utilizes kitchen robots such as Thermomix and other brands. This app can be positioned as a modern, tech-savvy solution for home cooks who want to streamline their cooking process, save time, and achieve consistent results. The app can be marketed as a companion tool for those who already own kitchen robots, enhancing their cooking experience with new recipes, tips, and tricks tailored to these devices.
The ideal customer profile for this cooking app includes:
Illustrative examples:
These influencers already have a following that is interested in kitchen robots like Thermomix. They can demonstrate how the app enhances the use of these devices, providing practical and engaging content.
Food bloggers who focus on integrating technology into cooking can highlight the app's features and benefits, appealing to their audience's interest in innovative cooking solutions.
Influencers in the health and wellness space can promote the app as a tool for preparing healthy meals efficiently, aligning with their audience's lifestyle goals.
Influencers who focus on family life and parenting can showcase how the app helps in preparing quick and nutritious meals for the whole family, resonating with busy parents.
By leveraging these strategies, the cooking app can effectively reach its target audience and establish a strong presence in the market.
Extracted from Campaign Brief & Market Analysis