MyInfluencer
Brief

"Searching for cooking influencers who specialize in kitchen robots such as Thermomix or other brands to promote a cooking app using kitchen robots"

Cooking influencers using kitchen robots

Research Insight & Analysis

Product Positioning

The product in question is a cooking app that utilizes kitchen robots such as Thermomix and other brands. This app can be positioned as a modern, tech-savvy solution for home cooks who want to streamline their cooking process, save time, and achieve consistent results. The app can be marketed as a companion tool for those who already own kitchen robots, enhancing their cooking experience with new recipes, tips, and tricks tailored to these devices.

Target Customers

The ideal customer profile for this cooking app includes:

  • Tech-Savvy Home Cooks: Individuals who enjoy cooking and are open to using technology to improve their culinary skills.
  • Busy Professionals: People who have limited time for cooking but still want to prepare healthy and delicious meals at- Health-Conscious Individuals: Those who are focused on maintaining a healthy diet and are looking for efficient ways to prepare nutritious meals.
  • Cooking Enthusiasts: Hobbyists who love experimenting with new recipes and kitchen gadgets.

Illustrative examples:

  • A young professional who uses a Thermomix to prepare quick meals after work.
  • A parent who wants to cook healthy meals for their family without spending too much time in the kitchen.
  • A food blogger who enjoys sharing innovative recipes and cooking techniques with their audience.

Potential Influencer Matches

Cooking Influencers Specializing in Kitchen Robots

These influencers already have a following that is interested in kitchen robots like Thermomix. They can demonstrate how the app enhances the use of these devices, providing practical and engaging content.

Tech-Savvy Food Bloggers

Food bloggers who focus on integrating technology into cooking can highlight the app's features and benefits, appealing to their audience's interest in innovative cooking solutions.

Health and Wellness Influencers

Influencers in the health and wellness space can promote the app as a tool for preparing healthy meals efficiently, aligning with their audience's lifestyle goals.

Family-Oriented Influencers

Influencers who focus on family life and parenting can showcase how the app helps in preparing quick and nutritious meals for the whole family, resonating with busy parents.

Content Creation Ideas

General Ideas

  • Recipe Tutorials: Step-by-step videos or blog posts demonstrating how to use the app with various kitchen robots to create different recipes.
  • User Testimonials: Sharing stories and feedback from real users who have successfully integrated the app into their cooking routine.

Creative Ideas

  • Cooking Challenges: Hosting a cooking challenge where influencers and their followers use the app to create unique dishes, with prizes for the best creations.
  • Live Cooking Sessions: Live-streaming cooking sessions where influencers use the app in real-time, interacting with their audience and answering questions.
  • Behind-the-Scenes Content: Showing the development process of the app, including interviews with the creators and sneak peeks of upcoming features.
  • Collaborative Recipes: Partnering with multiple influencers to create a series of collaborative recipes, each adding their unique twist using the app and a kitchen robot.

By leveraging these strategies, the cooking app can effectively reach its target audience and establish a strong presence in the market.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Cooking influencers using kitchen robots
Campaign Objectives
Looking for cooking influencers who specialize in kitchen robots like Thermomix to promote a cooking app. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content demonstrating the use of kitchen robots, sharing recipes, and showcasing the app's benefits.
Influencer Persona
Cooking influencers specializing in kitchen robots, active on Instagram, YouTube, and TikTok.
Content Themes
#Thermomix #KitchenRobots #CookingApp
#1
Thermomix UK & Ireland
Thermomix UK & Ireland
@UCIblFnAtrtHaT4RZpuh5zHQ
GB
The official YouTube page of Vorwerk Thermomix® UK & Ireland 4.6 million households are convinced that the Thermomix brings variety and fun in the kitchen with guarantees outstanding cooking results. Mix, cook, stir, chop and much more - all almost independently. With Thermomix you can achieve fast, fresh and healthy meals - day after day. The superior kitchen machine brings new life to your kitchen, providing an easy solution for cooking fresh and healthy meals regardless of how busy your life style is. This is the ideal kitchen partner for any cook or chef. In addition to its versatility, innovative technology and excellent quality, Thermomix has even more to offer: a world class service. Your personal Advisor, presenting you with a Thermomix cooking experience in detail, will be your personal contact after the purchase.
Followers
16.1K
Micro Influencer
Engagement Rate
0.1%
Last Post
1 month ago
90%Match Score
Fit for"Looking for cooking influencers who specialize in kitchen robots like Thermomix to promote a cooking app. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content demonstrating the use of kitchen robots, sharing recipes, and showcasing the app's benefits."
Thermomix UK & Ireland is the official channel for Thermomix, making it highly relevant for the brand's campaign. Their content focuses on the Thermomix and its capabilities, aligning perfectly with the brand's interest in promoting a cooking app using kitchen robots. Therefore, they are an excellent fit for the campaign.
#2
sarajjthermomix independent team leader & advisor
sarajjthermomix independent team leader & advisor
@UCdeqWJNeGP5ZGX4Kv2QZMkQ
GB
Welcome to my Thermomix channel. Here I'll show you why I love Thermomix & the variety of culinary delights that can be made in this one clever machine! Watch the videos & see the smallest, smartest kitchen appliance in action with over 24 prepping & cooking functions 🙂 I'll be posting videos on my channel to show how the Thermomix works, the variety of recipes & the benefits it brings to a healthy lifestyle with 5* cooking. To buy your Thermomix or if you have any questions or would like a cooking demo, please contact me, Sara Joiner-Jarrett (Thermomix Team Leader & Advisor no 140776) on my mobile: 07836 214816 or by email: sarajjthermomix140776@gmail.com. I will then support you on your Thermomix journey with using your Thermomix & accessories. Subscribe to my channel to learn more about Thermomix & the benefits it can bring to your kitchen ☺️or check out my website www.cookwiththermomix.co.uk
Followers
436
Nano Influencer
Engagement Rate
0.6%
Last Post
1 month ago
85%Match Score
Fit for"Looking for cooking influencers who specialize in kitchen robots like Thermomix to promote a cooking app. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content demonstrating the use of kitchen robots, sharing recipes, and showcasing the app's benefits."
This influencer focuses on Thermomix and its culinary applications, making them a strong candidate for the brand's campaign. Their content aligns well with the brand's focus on kitchen robots and cooking apps, and they have the potential to authentically integrate the brand's products into their content. Therefore, they are a good fit for the campaign.
#3
Thermomix USA
Thermomix USA
@UCBnU26hwTi2A6365wkURT7g
US
Followers
9.0K
Micro Influencer
Engagement Rate
0.2%
Last Post
2 weeks ago
85%Match Score
Fit for"Looking for cooking influencers who specialize in kitchen robots like Thermomix to promote a cooking app. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content demonstrating the use of kitchen robots, sharing recipes, and showcasing the app's benefits."
Thermomix USA is another official channel for Thermomix, which aligns well with the brand's focus on kitchen robots. Their content is relevant to the campaign, and they have the potential to authentically promote the cooking app. Therefore, they are a strong fit for the campaign.
#4
Nymble
Nymble
@UC0JjUKnmU-Bf7w9wHWT5pYQ
US
Food that cooks itself. Nymble is a smart cooking robot that lives in your kitchen and cooks your favourite dishes, just the way you like them, at the tap of a button. Experience the ultimate convenience (and deliciousness!) of everyday eating with our extensive collection of 500+ chef-crafted recipes spanning over 25 cuisines. Customize recipes as per your preferences, meal-plan based on your health goals, and schedule your meals ahead of time. To learn how Nymble works, sign up for a live demonstration - https://www.eatwithnymble.com/experience-nymble Pre-orders open - https://www.eatwithnymble.com/early-access
Followers
2.3K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Looking for cooking influencers who specialize in kitchen robots like Thermomix to promote a cooking app. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content demonstrating the use of kitchen robots, sharing recipes, and showcasing the app's benefits."
Nymble focuses on a smart cooking robot, which aligns well with the brand's interest in kitchen robots. The channel's content is relevant to the campaign, making it a strong candidate for collaboration on promoting a cooking app.
#5
Thermomix Singapore
Thermomix Singapore
@UCtheWhk_pDdupn-pNdnBCVw
SG
Thermomix® is a smart kitchen all-in-one with over 45 cooking functions and access to thousands of recipes creating by the community and within our vast digital recipe library, Cookidoo®. A product of German design and innovation, Thermomix® unites the functions of over 45 appliances into one. Thermomix® will amaze you with its ability to take over many mundane and tedious parts of cooking, so you are freed up to focus on other things that matter. No wonder it has earned the title of being the Apple and/or Ferrari in the kitchen. It is the only kitchen all-in-one you'll ever need. Thermomix® provides an exciting and unique way to improve your lifestyle everyday through easier cooking and healthier eating practices. Thermomix® in Singapore is dedicated to providing you with exciting and interesting recipes to inspire you to cook easier and eat healthier effortlessly. Thermomix® - it keeps getting better on it's own - giving you more value everyday.
Followers
23.5K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Looking for cooking influencers who specialize in kitchen robots like Thermomix to promote a cooking app. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content demonstrating the use of kitchen robots, sharing recipes, and showcasing the app's benefits."
Thermomix Singapore focuses on the Thermomix and its cooking capabilities, making them highly relevant for the brand's campaign. Their content aligns with the brand's interest in promoting a cooking app using kitchen robots. Therefore, they are a good fit for the campaign.
#6
HelloFresh UK
HelloFresh UK
@UCkazvxWuNBB_9fXoyJgv0Ug
GB
Get videos on how to cook great meals, tips and tricks you can use in the kitchen, and lots more from HelloFresh, the UK's leading cook-from-scratch food delivery service! HelloFresh - the revolutionary food delivery service! Every week we send you a box full of easy recipes for delicious dinner ideas with the exact fresh ingredients you need to cook them, direct to your door. No grocery shopping, just cooking easy, delicious & healthy dinner meals within half an hour. There's no thinking needed and new, healthy meals on the table every week. Our Head Chef Patrick Drake creates new easy recipes each week - the dinner ideas are both delicious and nutritious and can be done in around 30 minutes. With HelloFresh, the UK's leading cook-from-scratch food delivery service, healthy cooking has never been easier! Subscribe to our YouTube cooking channel and find our HelloFresh commercial, cooking hacks, tutorials, delicious dinner ideas and much, much more!
Followers
8.9K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for cooking influencers who specialize in kitchen robots like Thermomix to promote a cooking app. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content demonstrating the use of kitchen robots, sharing recipes, and showcasing the app's benefits."
HelloFresh UK is a cooking channel that provides meal preparation content, which aligns well with the brand's focus on kitchen robots and cooking apps. The channel actively engages in cooking tutorials, making it a strong candidate for collaboration. However, it may not specifically focus on kitchen robots, which slightly limits its fit.