The product in question is a cost-effective heritage attar (perfume oil) brand. Heritage attars are traditionally known for their rich, natural scents and cultural significance, often associated with luxury and exclusivity. Positioning this product as cost-effective suggests a strategy to make these traditionally premium products accessible to a broader audience. The brand can emphasize the authenticity, natural ingredients, and cultural heritage of the attars while highlighting their affordability. This dual positioning can attract both connoisseurs of traditional perfumes and new customers looking for unique, high-quality fragrances at a reasonable price.
Extracted from Campaign Brief & Market Analysis