To effectively position the brand, product, or service in the market, it is essential to leverage the personal and relatable nature of couple and family bloggers. These influencers often have a strong, loyal following that trusts their recommendations. The product should be positioned as enhancing family life, relationships, or daily routines, making it a natural fit for the content these influencers typically produce.
The ideal customer profile would include:
Illustrative examples:
By leveraging the authentic and relatable content created by couple and family bloggers, the marketing campaign can effectively reach and engage the target audience, driving awareness and interest in the product.
Extracted from Campaign Brief & Market Analysis