Influencers in creative advertising and digital marketing, active on TikTok, Facebook, and Instagram.

Product Positioning

Denote is a SaaS platform that streamlines the creative ad workflow by allowing users to save ads from TikTok, Facebook, and Instagram, use AI to generate high-quality video scripts, and collaborate effortlessly with their teams. This positions Denote as a comprehensive tool for creative advertising and digital marketing professionals who are looking to enhance their ad creation process and improve team collaboration. The platform can be positioned as an innovative solution that leverages AI to optimize and simplify the ad creation workflow, making it a valuable asset for agencies, brands, and individual marketers.

Target Customers

The ideal customer profile for Denote includes:

• Digital Marketing Agencies: Agencies that manage multiple clients and need efficient tools to streamline their ad creation and collaboration processes.
• Brands and Businesses: Companies that run extensive digital and require a robust platform to manage and optimize their ad content.
• Freelance Marketers and Creatives: Independent professionals who need a versatile tool to enhance their ad creation capabilities and collaborate with clients or team members.
• Social Media Managers: Individuals responsible for managing social media ad campaigns who can benefit from the platform's ability to save and analyze ads from various social media platforms.

Illustrative examples:

• A digital marketing agency managing campaigns for multiple clients across different industries.
• A retail brand looking to enhance its social media ad campaigns with high-quality video content.
• A freelance marketer working with small businesses to create and manage their digital ads.
• A social media manager for a tech startup aiming to optimize their ad content and improve team collaboration.

Potential Influencer Matches

Types of Influencers

1. Digital Marketing Experts: Influencers who specialize in digital marketing strategies and tools. They can demonstrate how Denote can enhance ad creation and collaboration processes.
2. Creative Directors and Ad Creators: Influencers who focus on creative advertising and content creation. They can showcase the platform's AI capabilities and its impact on producing high-quality video scripts.
3. Social Media Influencers: Influencers with a strong presence on TikTok, Facebook, and Instagram. They can highlight the platform's ability to save and analyze ads from these social media channels.
4. Tech Reviewers and SaaS Enthusiasts: Influencers who review and promote SaaS products. They can provide in-depth reviews and tutorials on how to use Denote effectively.

How Each Type Reaches Target Customers

• Digital Marketing Experts: Their audience consists of marketing professionals and agencies looking for the latest tools and strategies to improve their campaigns.
• Creative Directors and Ad Creators: Their followers are often involved in the creative aspects of advertising and can benefit from tools that enhance their workflow.
• Social Media Influencers: They have a broad audience that includes brands and businesses looking to improve their social media ad performance.
• Tech Reviewers and SaaS Enthusiasts: Their audience is interested in innovative tech solutions and can be early adopters of new SaaS platforms.

Content Creation Ideas

General Ideas

• Tutorial Videos: Step-by-step guides on how to use Denote's features, such as saving ads, generating video scripts with AI, and collaborating with teams.
• Case Studies: Success stories from brands and agencies that have improved their ad creation process using Denote.
• Feature Highlights: Short videos or posts focusing on specific features of Denote and how they benefit users.

Creative Ideas

• Ad Creation Challenges: Collaborate with influencers to create ad content using Denote and showcase the results.
• Behind-the-Scenes Content: Show how creative teams use Denote in their daily workflow, highlighting the platform's collaborative features.
• AI Script Generation Demos: Live demonstrations of the AI script generation feature, comparing the AI-generated scripts with manually created ones.
• User-Generated Content: Encourage users to share their experiences and creative ads made with Denote, featuring the best ones on the platform's social media channels.

By leveraging these content ideas and collaborating with the right influencers, Denote can effectively reach its target audience and demonstrate the value of its platform in the creative advertising and digital marketing space.