Micro-influencers with a focus on community, creative arts, education, or social justice, located in or near New Haven, Connecticut, active on Instagram/Facebook/TikTok.

Product Positioning

The non-profit organization offers a creative arts youth program and job training for underemployed or unemployed Black individuals in New Haven, Connecticut. This positions the organization as a community-focused initiative aimed at empowering marginalized groups through education and skill development. The brand can be positioned as a catalyst for social change, emphasizing its commitment to diversity, inclusion, and economic empowerment. Highlighting success stories and the impact on participants' lives can strengthen its market presence.

Target Customers

The ideal customer profile includes:

• Local Community Members: Residents of New Haven who are interested in supporting local initiatives that benefit the community.
• Parents and Guardians: Individuals looking for educational and developmental opportunities for their children, particularly in the creative arts.
• Socially Conscious Individuals: People who are passionate about social justice, diversity, and inclusion, and are likely to support initiatives that align with these values.
• Potential Donors and Sponsors: Organizations and individuals interested in contributing to community development and empowerment programs.

Potential Influencer Matches

• Local Micro-Influencers: Influencers based in or around New Haven who have a strong connection with the local community. They can effectively reach community members and parents interested in local programs.

• Creative Arts Enthusiasts: Influencers who focus on art, creativity, and education. They can engage audiences interested in the arts and promote the youth program aspect.

• Social Justice Advocates: Influencers who are vocal about social justice, diversity, and inclusion. They can help reach socially conscious individuals and potential donors who align with the non-profit's mission.

• Career and Personal Development Influencers: Those who focus on career growth and personal development can highlight the job training aspect, appealing to individuals interested in skill development and employment opportunities.

Content Creation Ideas

• Success Stories: Share testimonials and stories of individuals who have benefited from the programs. This can include before-and-after scenarios, highlighting personal growth and achievements.

• Behind-the-Scenes Content: Provide a glimpse into the daily operations of the programs, showcasing the dedication and passion of the staff and participants.

• Interactive Workshops: Host live sessions or workshops led by influencers, focusing on creative arts or job training tips, to engage the audience and provide value.

• Community Impact Features: Create content that highlights the broader impact of the programs on the community, including statistics, community feedback, and future goals.

• Collaborative Art Projects: Partner with influencers to create art projects that involve the community, showcasing the creative talents of participants and fostering community engagement.