Creative professionals with a passion for education and career development, aged 18-30, active on Instagram, YouTube, or TikTok.

Product Positioning

The event is a "Creative Career Fest" aimed at students, focusing on social causes. This positions the event as an educational and inspirational platform that combines career guidance with social responsibility. The event can be marketed as a unique opportunity for students to explore creative career paths while engaging with social issues, making it appealing to both students and educational institutions.

Target Customers

The ideal customer profile includes:

• High School and College Students: Individuals who are exploring career options and are interested in creative fields.
• Educational Institutions: Schools and colleges looking to provide their students with career guidance and exposure to social causes.
• Parents and Guardians: Those who are invested in their children's career development and social awareness.

Examples include students interested in fields like design, media, arts, and social entrepreneurship, as well as schools that emphasize holistic education.

Potential Influencer Matches

• Educational Influencers: Individuals who focus on career advice, educational content, and student motivation. They can provide valuable insights and guidance to students.

• Creative Professionals: Influencers from creative industries such as design, art, and media who can inspire students with their career journeys and creative processes.

• Social Activists: Influencers who are involved in social causes and can speak to the importance of integrating social responsibility into career choices.

These influencers can serve as judges, providing credibility and drawing their followers to the event.

Content Creation Ideas

• Career Journey Stories: Influencers share their personal career paths, challenges, and successes in creative fields, inspiring students to pursue similar paths.

• Live Q&A Sessions: Interactive sessions where students can ask influencers questions about careers and social causes, providing direct engagement.

• Creative Challenges: Competitions or challenges related to social causes, judged by influencers, encouraging student participation and creativity.

• Behind-the-Scenes Content: Influencers share their experiences and preparations for the event, generating excitement and anticipation among their followers.