Creative music influencers with less than 100,000 followers on Instagram.

Product Positioning

The brand is looking to collaborate with an influencer who creates music in a creative way. This suggests that the product or service being promoted is likely related to music, creativity, or entertainment. The brand can position itself as innovative, artistic, and engaging, appealing to audiences who appreciate unique and creative musical content. This positioning can differentiate the brand in a crowded market by emphasizing originality and artistic expression.

Target Customers

The ideal customer profile would include:

• Young Adults (18-35 years old): This age group is highly engaged with social media and music content.
• Music Enthusiasts: Individuals who have a keen interest in discovering new music and artists.
• Creative Individuals: People who appreciate artistic and creative expressions in music.
• Social Media Users: Active users of Instagram who follow influencers for entertainment and inspiration.

Illustrative examples:

• A 25-year-old graphic designer who enjoys discovering new music while working.
• A 30-year-old marketing professional who follows creative influencers for inspiration.
• A 22-year-old college student who loves attending music festivals and concerts.

Potential Influencer Matches

Micro-Influencers (10,000 - 100,000 followers)

• Emerging Musicians: Up-and-coming artists who create original music and have a dedicated following.
• Music Producers: Individuals who share their creative process, behind-the-scenes content, and music production tips.
• Creative Content Creators: Influencers who blend music with other forms of art, such as visual arts or dance.

These types of influencers can effectively reach the target customers by showcasing their creative musical talents and engaging their audience with unique content.

Content Creation Ideas

General Ideas

• Music Tutorials: Influencers can create tutorials on how to produce music, play instruments, or use music software.
• Behind-the-Scenes: Showcasing the creative process behind making a song or music video.
• Live Performances: Hosting live sessions or virtual concerts to engage with followers in real-time.

Creative Ideas

• Collaborative Projects: Partnering with other artists or influencers to create unique musical pieces.
• Interactive Challenges: Creating music-related challenges that encourage followers to participate and share their own content.
• Storytelling through Music: Using music to tell a story or convey a message, creating an emotional connection with the audience.

By leveraging these content ideas, the brand can enhance its visibility and engagement on social media, ultimately driving interest and loyalty among its target customers.