Creative TikTok foodies, 15,000-100,000 followers, based in the Netherlands, not vegan or dairy-free, focused on dairy products.

Product Positioning

The healthy drink yoghurt brand can be positioned as a premium, nutritious option that caters to health-conscious consumers who enjoy dairy products. Emphasizing the benefits of probiotics, vitamins, and the unique flavors of the yoghurt can create a strong appeal. The brand can differentiate itself by highlighting its commitment to quality ingredients and innovative recipes that enhance the traditional yoghurt experience.

To establish a product/market fit, the brand should focus on the growing trend of functional foods that promote health and wellness. Fresh angles could include collaborations with local farmers for sourcing ingredients, or limited-edition flavors inspired by Dutch culinary traditions, which can resonate well with the target audience.

Target Customers

The ideal customer profile for this healthy drink yoghurt includes:

• Health-conscious individuals: People who prioritize nutrition and are looking for convenient, healthy snack options.

• Food enthusiasts: Consumers who enjoy exploring new food trends and flavors, particularly those who appreciate dairy products.

• Young adults and families: Targeting millennials and Gen Z, as well as families who are looking for healthy options for their children.

Illustrative examples of target customers:

• A 28-year-old fitness enthusiast who follows a balanced diet and enjoys trying new health foods.

• A 35-year-old parent who seeks nutritious snacks for their children and values quality ingredients.

• A 22-year-old foodie who actively shares their culinary experiences on social media and is always on the lookout for the latest food trends.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Food Bloggers: Influencers who specialize in food content and have a strong following among health-conscious audiences. They can create engaging recipes and reviews that highlight the product's benefits.

• Nutritionists/Dietitians: Professionals who can provide credible endorsements and educate their followers about the health benefits of the yoghurt, appealing to consumers looking for expert advice.

• Lifestyle Influencers: Creators who focus on healthy living and wellness, showcasing the yoghurt as part of a balanced lifestyle. Their diverse content can attract a broader audience.

• Local Influencers: TikTokers based in the Netherlands who can connect with the local market, emphasizing regional flavors and ingredients, which can enhance relatability and authenticity.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Recipe Videos: Create quick and easy recipes using the yoghurt, such as smoothies, parfaits, or dressings, showcasing versatility.

• Health Tips: Share informative content about the benefits of probiotics and dairy in a balanced diet, presented in an engaging and visually appealing manner.

• Taste Tests: Collaborate with influencers to conduct taste tests comparing the yoghurt with other snacks, highlighting its unique flavors and health benefits.

• Behind-the-Scenes: Offer a glimpse into the production process, emphasizing quality ingredients and local sourcing, which can build trust and transparency.

• User-Generated Content: Encourage customers to share their own recipes or experiences with the yoghurt, creating a community around the brand and increasing engagement.

These content ideas can help the brand resonate with its target audience and encourage sharing, potentially leading to viral moments on platforms like TikTok.