Creative TikTok foodies from the Netherlands, 15k-100k followers, not vegan or dairy-free, focused on dairy products.

Product Positioning

The healthy drink yoghurt brand can be positioned as a premium, nutritious option that caters to health-conscious consumers who enjoy dairy products. Emphasizing the benefits of probiotics, vitamins, and the unique flavors of the yoghurt can create a strong appeal. The brand can differentiate itself by highlighting its commitment to quality ingredients and innovative recipes that enhance the traditional yoghurt experience.

To establish a product/market fit, the brand should focus on the growing trend of functional foods that promote health and wellness. Fresh angles could include collaborations with local farmers for sourcing ingredients, or limited-edition flavors inspired by Dutch culinary traditions, which can resonate well with the target audience.

Target Customers

The ideal customer profile for this healthy drink yoghurt includes:

• Health-Conscious Individuals: People who prioritize nutrition and are looking for convenient, healthy snack options. They are likely to be active on social media, particularly platforms like TikTok, where they seek inspiration for healthy eating.

• Food Enthusiasts: Individuals who enjoy exploring new food trends and products. They often share their culinary experiences online and are likely to engage with content that showcases innovative food products.

• Dairy Lovers: Consumers who appreciate dairy products and are not restricted by dietary preferences such as veganism. They are likely to be loyal to brands that offer high-quality dairy options.

Illustrative examples of target customers could include young professionals, fitness enthusiasts, and families looking for healthy snack alternatives for their children.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable for promoting the product:

• Food Creators: Influencers who specialize in food content and have a strong focus on dairy products. They can create engaging recipes and showcase the versatility of the yoghurt in various dishes.

• Health and Wellness Influencers: Creators who promote healthy lifestyles and nutrition. They can highlight the health benefits of the yoghurt, such as its probiotic content and nutritional value.

• Local Influencers: TikTokers based in the Netherlands who can connect with the local audience. Their content can emphasize regional flavors and ingredients, making the product more relatable to Dutch consumers.

These influencers can effectively engage the target audience by creating authentic content that resonates with their followers' interests in food and health.

Content Creation Ideas

To align with the brand and maximize engagement, the following content topics and ideas can be proposed:

• Recipe Challenges: Encourage influencers to create unique recipes using the yoghurt, such as smoothies, parfaits, or baked goods. This can inspire their followers to try the product in various ways.

• Taste Tests: Influencers can conduct taste tests comparing the healthy drink yoghurt with other dairy products, highlighting its superior taste and health benefits.

• Behind-the-Scenes Content: Showcasing the production process or sourcing of ingredients can create transparency and build trust with consumers.

• Health Tips: Influencers can share tips on incorporating the yoghurt into a balanced diet, emphasizing its nutritional benefits.

• User-Generated Content Campaigns: Encourage followers to share their own recipes or experiences with the product, creating a community around the brand.

These content ideas have the potential to go viral by leveraging the creativity of influencers and engaging their audiences in meaningful ways.