The brand or service appears to be focused on criminal justice, public safety, prison reform, politics, or government within the state of Michigan. This niche market can be positioned as a socially responsible and community-focused initiative aimed at driving positive change and reform in these critical areas. The brand can leverage its commitment to social justice and public safety to appeal to a broad audience that values civic engagement and community improvement.
The ideal customer profile includes:
By leveraging these strategies, the brand can effectively engage with its target audience and drive meaningful conversations and actions around criminal justice, public safety, prison reform, politics, and government in Michigan.
Extracted from Campaign Brief & Market Analysis