Tech or business influencers with a focus on sales, CRM, or automation, aged 25-45, active on LinkedIn, Twitter, or YouTube.

Product Positioning

The CRM B2B startup focuses on automating sales lead processes through voice and visual technologies. This positions the product as a cutting-edge solution in the CRM market, appealing to businesses looking to streamline their sales operations with innovative technology. The product can be positioned as a tool that enhances efficiency and productivity by leveraging advanced voice and visual automation, setting it apart from traditional CRM solutions Target Customers

The ideal customer profile includes:

• Small to Medium Enterprises (SMEs): Companies looking to optimize their sales processes without investing heavily in large-scale CRM systems.
• Tech-Savvy Businesses: Organizations that are open to adopting new technologies and are looking for innovative solutions to improve their sales operations.
• Sales Teams: Teams within larger organizations that need efficient tools to manage and convert leads effectively.

Illustrative examples include a mid-sized tech company seeking to improve its sales conversion rates or a startup aiming to streamline its sales process with minimal resources.

Potential Influencer Matches

• Tech Influencers: Individuals who focus on technology trends and innovations. They can effectively communicate the benefits of using advanced CRM solutions to a tech-savvy audience.
• Business Consultants: Influencers who specialize in business growth and efficiency. They can highlight how the product can enhance sales processes and improve business outcomes.
• Sales Experts: Influencers with a background in sales who can demonstrate the practical applications and benefits of the CRM tool in real-world scenarios.

Each type of influencer can reach the target customers by showcasing the product's capabilities and advantages through their established platforms and audiences.

Content Creation Ideas

• Product Demonstrations: Videos or webinars showcasing the CRM's voice and visual automation features in action, highlighting real-world applications and benefits.
• Case Studies: Success stories from businesses that have improved their sales processes using the CRM tool, providing tangible evidence of its effectiveness.
• Expert Interviews: Collaborations with tech and sales experts discussing the future of CRM technology and the role of automation in sales.
• Interactive Content: Quizzes or interactive demos that allow potential customers to experience the product's features firsthand.

These content ideas align with the brand's innovative positioning and have the potential to engage and attract the target audience effectively.