The user's query focuses on crystals, essential oils, spirituality, and holistic health and wellness. These products and services are typically positioned within the wellness and alternative health markets. In Bengaluru, a city known for its diverse and progressive population, these products can be positioned as tools for enhancing mental, emotional, and physical well-being. The brand can emphasize the natural, organic, and spiritual benefits of these products, appealing to individuals seeking a holistic approach to health.
The ideal customer profile for these products includes:
Illustrative examples:
By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that resonates with potential customers.
Extracted from Campaign Brief & Market Analysis