Influencers knowledgeable in current affairs and multiculturalism, based in Australia, active on Twitter/Instagram/YouTube.

Product Positioning

The focus on current affairs and multiculturalism in Australia suggests a brand or service that is socially aware and culturally inclusive. This positioning can appeal to audiences interested in social issues, diversity, and cultural exchange. The brand can be positioned as a thought leader in promoting multicultural understanding and engagement with current societal topics. This can be achieved by aligning with values of inclusivity, diversity, and informed discourse.

Target Customers

The ideal customer profile would include individuals who are:

• Socially conscious and interested in current affairs
• Supportive of multiculturalism and diversity
• Engaged in community activities or social causes
• Likely to participate in discussions about societal issues

Examples of target customers might include university students studying social sciences, professionals working in multicultural organizations, or community leaders advocating for diversity.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with:

• Social Activists: Influencers who are vocal about social justice and diversity can resonate well with the audience. They can provide authentic insights and foster meaningful discussions.

• Cultural Enthusiasts: Influencers who celebrate and explore different cultures can help promote multiculturalism. They can create content that highlights cultural diversity and inclusion.

• Journalists and Commentators: Those who cover current affairs and societal issues can lend credibility and depth to the campaign, engaging audiences interested in informed discussions.

Content Creation Ideas

• Panel Discussions: Host live or recorded panel discussions with influencers on current affairs and multicultural topics, encouraging audience interaction.

• Cultural Stories: Share stories or experiences from different cultural backgrounds, highlighting the richness of multiculturalism in Australia.

• Social Media Challenges: Create challenges that encourage followers to share their own experiences or thoughts on multiculturalism and current affairs, using a specific hashtag.

• Educational Series: Develop a series of posts or videos that educate the audience on various cultural practices and current societal issues, fostering understanding and engagement.