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Brief

"USA influencers on instagram or tiktok with more than 50K followers but under 200K. Their audience has to be mostly from the USA. that share cute office space products with essentials products for the home"

USA influencers on instagram or tiktok with more than 50K followers but under 200K. Their audience has to be mostly from the USA. that share cute office space products with essentials products for the home

Research Insight & Analysis

Product Positioning

The user's query focuses on influencers who share content related to "cute office space products with essential products for the home." This suggests a niche market that combines aesthetics with functionality, targeting individuals who value both the look and utility of their home office setups. The brand can be positioned as a provider of stylish and practical office essentials that enhance productivity and comfort while also adding a touch of personal style to the workspace.

Target Customers

The ideal customer profile for this product would include:

  • Young Professionals: Individuals aged 25-40 who work from home or have a dedicated home office space. They are likely to invest in products that make their work environment more pleasant and efficient.
  • Remote Workers: People who work remotely and need to create a productive and comfortable workspace at home.
  • Home Decor Enthusiasts: Individuals who enjoy decorating their homes and are always on the lookout for stylish and functional home accessories.
  • Tech-Savvy Consumers: Those who are active on social media platforms like Instagram and TikTok and follow trends related to home decor and office setups.

Potential Influencer Matches

Based on the user's requirements and the target customer profile, the following types of influencers would be suitable:

  • Home Decor Influencers: These influencers focus on interior design and home organization. They can showcase how the products fit into a stylish home office setup.
  • Productivity and Lifestyle Influencers: Influencers who share tips on productivity, work-life balance, and lifestyle improvements. They can highlight the functional benefits of the products.
  • DIY and Craft Influencers: These influencers often share creative ways to enhance living spaces. They can demonstrate how to personalize and integrate the products into a home office.
  • Tech and Gadget Reviewers: Influencers who review tech gadgets and office accessories. They can provide detailed reviews and highlight the practical features of the products.

Content Creation Ideas

To effectively promote the products, consider the following content ideas:

  • Office Makeover Videos: Influencers can create before-and-after videos showing how the products transform their home office space.
  • Product Reviews and Unboxings: Detailed reviews and unboxing videos that highlight the features, benefits, and aesthetics of the products.
  • Productivity Tips: Influencers can share tips on how to stay productive while working from home, featuring the products as essential tools.
  • Aesthetic Desk Setup Posts: Instagram posts or TikTok videos showcasing beautifully arranged desk setups that include the products.
  • Collaborative Giveaways: Partner with influencers for giveaways that encourage their followers to engage with the brand and try the products.

By leveraging these types of influencers and content ideas, the brand can effectively reach its target audience and create a strong presence in the market for cute and essential home office products.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Cute office and home essentials influencers
Campaign Objectives
Looking for USA-based Instagram or TikTok influencers with 50K-200K followers who share content about cute office space products and essential home products. The audience should be primarily from the USA.
Influencer Persona
Micro-influencers in the USA who focus on office and home essentials.
Content Themes
#OfficeEssentials #HomeOfficeDecor #CuteOfficeSupplies
#1
K A M I
K A M I
@kami.larae
US
Organization•Cleaning•Declutter Love where you live ⇣ 𝓢𝓱𝓸𝓹 𝓶𝔂 𝓱𝓸𝓶𝓮 ⇣
Followers
2.4M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for USA-based Instagram or TikTok influencers with 50K-200K followers who share content about cute office space products and essential home products. The audience should be primarily from the USA."
This influencer is based in the USA and has a large follower count. Their content on organization, cleaning, and decluttering aligns well with the brand's focus on office and home essentials.
#2
Suly Villarreal ♡︎
Suly Villarreal ♡︎
@suly_home_lifestyle
US
☁️ home | ASMR | lifestyle ☁️ sulymgmt@gmail.com ⇣my amazon & links⇣
Followers
94.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for USA-based Instagram or TikTok influencers with 50K-200K followers who share content about cute office space products and essential home products. The audience should be primarily from the USA."
This influencer is based in the USA and shares content on home, ASMR, and lifestyle, which aligns well with the brand's focus on office and home essentials. Their follower count is within the desired range.
#3
Saray
Saray
@saraybailey
US
Sharing my life - how I work, plan, organize, budget & get things done.
Followers
12.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for USA-based Instagram or TikTok influencers with 50K-200K followers who share content about cute office space products and essential home products. The audience should be primarily from the USA."
This influencer is based in the USA and shares content on organization and productivity, which aligns well with the brand's focus on office and home essentials. However, their follower count is below the desired range.
#4
MICHELLE
MICHELLE
@mchzzzlg
US
CA 🌞 corporate barbie michellestephvnie@outlook.com💌 OUTFITS ↓
Followers
115.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for USA-based Instagram or TikTok influencers with 50K-200K followers who share content about cute office space products and essential home products. The audience should be primarily from the USA."
This influencer is based in the USA and has a follower count within the desired range. Their content focuses on outfits, which may not align well with office and home essentials.
#5
Theory of Simple (Travel Tips & Tricks!)
Theory of Simple (Travel Tips & Tricks!)
@UChIJhKzJN5CWPRbZDaHxc3A
US
With over 40 years of travel and over 20 countries visited, I love finding and sharing ways to help me and you to simplify travel! I look for unique gadgets and simple hacks to help ease the stress of travel and still keep us prepared for ANYTHING!. This channel is for information and entertainment purpose only. Video descriptions may contain affiliate links.
Followers
52.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for USA-based Instagram or TikTok influencers with 50K-200K followers who share content about cute office space products and essential home products. The audience should be primarily from the USA."
This influencer is based in the USA and focuses on travel gadgets and hacks, which does not align well with the brand's focus on office and home essentials.
#6
Josh Fenn
Josh Fenn
@UCm4_Wd1EW7kGYvVhC77Yzpg
US
new videos every week about travel, tech & EDC Based in Portland, OR, USA Mailing Address: Josh Fenn 1706 NW 24th Ave #29085 Portland, OR 97296
Followers
86.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for USA-based Instagram or TikTok influencers with 50K-200K followers who share content about cute office space products and essential home products. The audience should be primarily from the USA."
This influencer is based in the USA and focuses on travel, tech, and EDC, which does not align well with the brand's focus on office and home essentials.