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Brief

"Dance micro influencers"

Dance micro influencers

Research Insight & Analysis

Product Positioning

The query "Dance micro influencers" suggests a focus on promoting a product or service related to dance. This could include dance apparel, accessories, dance classes, dance-related events, or even dance fitness programs. The product can be positioned as a niche offering within the broader dance community, emphasizing quality, style, and functionality tailored specifically for dancers. Highlighting unique features such as durability, comfort, and design can help differentiate the product in a competitive market.

Target Customers

The ideal customer profile for dance-related products would include:

  • Age Group: Primarily teenagers to young adults (ages 13-30) who are actively involved in dance.
  • Gender: Both male and female, with a slight skew towards females due to higher participation in dance activities.
  • Interests: Individuals passionate about dance, including various styles such as ballet, hip-hop, contemporary, and ballroom.
  • Geographic Location: Urban areas with a vibrant dance culture, such as New York, Los Angeles, London, and Tokyo.
  • Behavior: Active on social media platforms, particularly Instagram, TikTok, and YouTube, where they follow dance trends and influencers.

Potential Influencer Matches

Types of Influencers

  1. Dance Instructors and Choreographers

    • These influencers have credibility and authority in the dance community. They can demonstrate the product's effectiveness and quality through tutorials and dance routines.
  2. Dance Enthusiasts and Performers

    • Micro influencers who are passionate about dance and regularly post dance videos. They can showcase the product in action, making it relatable to their followers.
  3. Dance Fitness Instructors

    • Influencers who focus on dance as a form of fitness. They can highlight the product's comfort and functionality during high-energy workouts.

How Each Type Reaches Target Customers

  • Dance Instructors and Choreographers: Their followers are often aspiring dancers looking for guidance and inspiration. Collaborating with these influencers can position the product as a must-have for serious dancers.
  • Dance Enthusiasts and Performers: These influencers have a loyal following of dance lovers who trust their recommendations. Their authentic content can drive engagement and interest in the product.
  • Dance Fitness Instructors: They attract followers interested in combining dance with fitness. Promoting the product through these influencers can tap into a health-conscious audience.

Content Creation Ideas

General Ideas

  • Product Reviews and Unboxings: Influencers can share their first impressions and detailed reviews of the product.
  • Dance Routines and Tutorials: Showcasing the product in use during dance routines or tutorials.
  • Behind-the-Scenes: Giving followers a glimpse into the influencer's preparation for a dance performance or class, featuring the product.

Creative Ideas

  • Dance Challenges: Creating a branded dance challenge that encourages followers to participate and share their own videos using the product.
  • Collaborative Dance Videos: Partnering with multiple influencers to create a collaborative dance video, highlighting the product's versatility.
  • Transformation Videos: Before-and-after videos showing the difference the product makes in a dancer's performance or comfort.

By leveraging these strategies, the brand can effectively reach and engage its target audience, driving awareness and sales through authentic and impactful influencer collaborations.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Dance micro influencers
Campaign Objectives
Looking for dance micro influencers with 10,000 to 100,000 followers to promote dance-related content. Ideal influencers should be active on social media platforms and create engaging dance videos or posts.
Influencer Persona
Micro influencers with a focus on dance, active on platforms like Instagram, TikTok, and YouTube, with 10,000 to 100,000 followers.
Content Themes
#DanceChallenge #DanceTutorial #DanceRehearsal
#1
TheGoldsbyEmpire
TheGoldsbyEmpire
@thegoldsbyempire
US
Couples TikTok. Subscribe to our YouTube:The Goldsby Empire.📍AR. 300K?
Followers
297.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for dance micro influencers with 10,000 to 100,000 followers to promote dance-related content. Ideal influencers should be active on social media platforms and create engaging dance videos or posts."
This TikTok influencer focuses on dance challenges and has a follower count within the micro-influencer range. The content style and tone align well with the brand's desired style.
#2
Emyliana
Emyliana
@emylialove1
CA
Here to spread some love❤️ - afrodancer- collab 📩 emyliamcshine301@gmail.com
Followers
321.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for dance micro influencers with 10,000 to 100,000 followers to promote dance-related content. Ideal influencers should be active on social media platforms and create engaging dance videos or posts."
This TikTok influencer focuses on dance challenges and has a follower count within the micro-influencer range. The content style and tone align well with the brand's desired style.
#3
DadsGotMoves
DadsGotMoves
@dadsgotmoves
US
Just a crazy dancing dad here to spread joy 🤣🕺 📩 dadsgotmoves@gmail.com
Followers
243.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for dance micro influencers with 10,000 to 100,000 followers to promote dance-related content. Ideal influencers should be active on social media platforms and create engaging dance videos or posts."
This TikTok influencer focuses on dance challenges and has a follower count within the micro-influencer range. The content style and tone align well with the brand's desired style.
#4
B
B
@_babeena_
Followers
0
Nano Influencer

Engagement Rate

9999

60%Match Score
Fit for"Looking for dance micro influencers with 10,000 to 100,000 followers to promote dance-related content. Ideal influencers should be active on social media platforms and create engaging dance videos or posts."
The influencer is active on Instagram and focuses on dance-related content, but the follower count is not provided, making it difficult to assess alignment with the micro-influencer range.
#5
muskansengar
muskansengar
@sistersop24
India
Dancers 20k YouTube family 🤗
Followers
5.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for dance micro influencers with 10,000 to 100,000 followers to promote dance-related content. Ideal influencers should be active on social media platforms and create engaging dance videos or posts."
The influencer is active on Instagram and focuses on dance-related content, but the follower count is not provided, making it difficult to assess alignment with the micro-influencer range.
#6
Dance of Idols
Dance of Idols
@danceofidols
India
Exploring the enchanting world of idols through the language of dance
Followers
28.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for dance micro influencers with 10,000 to 100,000 followers to promote dance-related content. Ideal influencers should be active on social media platforms and create engaging dance videos or posts."
The influencer is active on Instagram and focuses on dance-related content, but the follower count is not provided, making it difficult to assess alignment with the micro-influencer range.