Dancers on TikTok, targeting younger audiences with viral dance challenges and routines.

Product Positioning

The product or service being promoted is likely related to dance or entertainment, given the focus on TikTok influencers who specialize in dancing. In the existing market, this product can be positioned as a fun, engaging, and dynamic offering that aligns with the vibrant and creative culture of TikTok the product is new, it can be introduced as a trendsetter or a must-have item for dance enthusiasts and TikTok users who enjoy creating and sharing dance content.

Target Customers

The ideal customer profile includes young, tech-savvy individuals who are active on social media platforms, particularly TikTok. These customers are likely to be interested in dance, music, and entertainment. They enjoy staying up-to-date with the latest trends and are often influenced by popular content creators. Examples of target customers include:

• Teenagers and young adults aged 13-25
• Individuals who follow dance trends and challenges on TikTok
• Fans of popular TikTok dancers and choreographers

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Dance Influencers: These are TikTok creators who specialize in dance content. They have a strong following among dance enthusiasts and can showcase the product through dance routines or challenges.

• Music Influencers: Since dance is often paired with music, collaborating with music influencers who create or promote trending songs can enhance the campaign's reach.

• Lifestyle Influencers: These influencers can integrate the product into their daily content, appealing to a broader audience interested in lifestyle and entertainment.

Content Creation Ideas

To align with the brand and potentially go viral, consider the following content ideas:

• Dance Challenges: Create a unique dance challenge that incorporates the product, encouraging users to participate and share their versions.

• Behind-the-Scenes Content: Showcase the making of a dance video or the creative process behind a popular dance routine, featuring the product.

• Collaborative Videos: Partner with multiple influencers to create collaborative dance videos, increasing the campaign's reach and engagement.

• User-Generated Content: Encourage followers to create their own dance videos using the product, offering incentives or featuring the best submissions on the brand's social media channels.