Delhi-based food influencers on Instagram with under 10K followers.

Product Positioning

The focus is on food content, specifically through Delhi-based Instagram accounts with under 10K followers. This suggests a niche market strategy, targeting local food enthusiasts who appreciate authentic and relatable content. The brand can position itself as a community-centric entity that values local culture and culinary diversity. By leveraging micro-influencers, the brand can create a sense of intimacy and trust, which is often more challenging with larger influencers.

Target Customers

The ideal customer profile includes young adults and middle-aged individuals residing in or around Delhi who have a keen interest in food, dining experiences, and local cuisine. They are likely to be active on social media, seeking new food trends, restaurant recommendations, and cooking inspiration. Examples include:

• College students exploring affordable dining options
• Young professionals looking for unique dining experiences
• Food enthusiasts interested in local and traditional recipes

Potential Influencer Matches

Micro-influencers with a follower count under 10K are ideal for this campaign. They often have higher engagement rates and a more dedicated audience. Suitable types of influencers include:

• Local food bloggers who share reviews and experiences of Delhi's culinary scene
• Home cooks who focus on traditional Delhi recipes and cooking tips
• Lifestyle influencers who incorporate food content into their broader lifestyle themes

These influencers can effectively reach the target customers by providing authentic and relatable content that resonates with the local audience.

Content Creation Ideas

• Local Food Tours: Collaborate with influencers to create a series of posts or stories showcasing hidden gems in Delhi's food scene, including street food and lesser-known eateries.

• Recipe Challenges: Encourage influencers to participate in a cooking challenge using local ingredients, sharing their unique takes on traditional dishes.

• Behind-the-Scenes: Offer a glimpse into the making of popular Delhi dishes, highlighting the cultural significance and preparation techniques.

• Interactive Q&A Sessions: Host live sessions where influencers answer questions about their favorite food spots in Delhi, providing personalized recommendations to their followers.

These content ideas aim to engage the audience by tapping into their curiosity and love for food, while also promoting the brand's connection to local culture.