Local lifestyle influencers based in Detroit, MI, who focus on events, attractions, and community activities in the Detroit area. They should have a strong local following and be active on platforms like Instagram, TikTok, and YouTube.

Product Positioning

The West Village Business Association aims to promote the West Village neighborhood of Detroit to encourage local spending at its businesses. The neighborhood can be positioned as a vibrant, community-focused area with unique shops, dining experiences, and cultural activities. Emphasizing the local charm, historical significance, and the variety of businesses can attract both residents and visitors.

Target Customers

The ideal customer profile includes:

• Local Residents: People living in Detroit who are looking for new places to explore and support local businesses.
• Young Professionals: Individuals aged 25-40 who enjoy dining out, shopping, and participating in community events.
• Tourists and Visitors: People visiting Detroit who are interested in experiencing local culture and unique neighborhoods.
• Families: Families looking for family-friendly activities and dining options.

Illustrative examples:

• A young couple living in downtown Detroit looking for a new brunch spot.
• A family from a nearby suburb planning a weekend outing.
• A group of friends interested in exploring Detroit's hidden gems.

Potential Influencer Matches

Local Lifestyle Influencers

Influencers who focus on lifestyle content and have a strong following in the Detroit area. They can showcase the neighborhood's unique shops, restaurants, and events.

Food Bloggers and Vloggers

Influencers who specialize in food and dining experiences. They can highlight the diverse culinary offerings in West Village, from trendy cafes to fine dining.

Family and Parenting Influencers

Influencers who focus on family-friendly activities and destinations. They can promote West Village as a great place for family outings and events.

Travel and Culture Influencers

Influencers who cover travel, local culture, and hidden gems. They can attract tourists and visitors to explore West Village as part of their Detroit itinerary.

Content Creation Ideas

General Ideas

• Neighborhood Tours: Influencers can create video tours or photo series showcasing the best spots in West Village.
• Business Spotlights: Features on individual businesses, including interviews with owners and behind-the-scenes looks.
• Event Coverage: Promotion of local events, markets, and festivals happening in West Village.

Creative Ideas

• "Day in West Village" Vlogs: Influencers spend a day exploring the neighborhood, visiting multiple businesses, and sharing their experiences.
• Food Challenges: Influencers try different dishes from various restaurants in West Village and share their favorites.
• Interactive Maps: Creating interactive maps or guides that followers can use to explore West Village on their own.
• Collaborative Giveaways: Partnering with multiple businesses for a giveaway that encourages followers to visit and engage with West Village.

By leveraging these influencers and content ideas, the West Village Business Association can effectively promote the neighborhood and drive local engagement and spending.