Influencers specializing in diet, keto, and fasting content, active on Instagram, YouTube, and TikTok, targeting health-conscious individuals in the United States and Canada.

Product Positioning

The user's query indicates an interest in diet, keto, and fasting influencers in the United States and Canada. This suggests that the product or service is likely related to health, wellness, or nutrition, specifically focusing on dietary practices such as ketogenic diets and intermittent fasting.

Market Positioning

In the existing market, products related to keto and fasting are positioned as solutions for weight loss, improved metabolic health, and overall wellness. These products often emphasize benefits such as fat loss, increased energy levels, and better mental clarity. To stand out, the brand could highlight unique features such as scientifically-backed formulations, organic ingredients, or personalized diet plans.

Target Customers

The ideal customer profile for diet, keto, and fasting products typically includes:

• Health Enthusiasts: Individuals who are already invested in their health and wellness and are looking for new ways to optimize their diet.
• Weight Loss Seekers: People who are actively trying to lose weight and are exploring different dietary approaches.
• Fitness Buffs: Gym-goers and athletes who are interested in diets that can enhance their performance and recovery.
• Busy Professionals: Individuals who are looking for convenient and effective ways to manage their diet amidst a hectic lifestyle.

Illustrative Examples

1. Sarah, 35, Fitness Enthusiast: Sarah goes to the gym five times a week and follows a strict diet to maintain her physique. She is always on the lookout for new supplements and diet plans that can help her achieve her fitness goals.
2. John, 45, Busy Executive: John has a demanding job and struggles to find time to prepare healthy meals. He is interested in intermittent fasting as a way to manage his weight and improve his energy levels.
3. Emily, 28, Health Blogger: Emily writes a blog about healthy living and is always trying out new diets and wellness trends. She has a large following of readers who trust her recommendations.

Potential Influencer Matches

Types of Influencers

1. Health and Wellness Influencers: These influencers focus on overall health and wellness, often sharing tips on diet, exercise, and mental health. They can reach a broad audience interested in improving their lifestyle.
2. Fitness Influencers: Fitness influencers who share workout routines, diet plans, and supplement recommendations. They can effectively promote keto and fasting products to their fitness-focused followers.
3. Nutrition Experts: Registered dietitians or nutritionists who provide evidence-based advice on diet and nutrition. Their endorsement can add credibility to the product.
4. Lifestyle Influencers: Influencers who share their daily routines, including diet and exercise habits. They can show how the product fits into a busy lifestyle.

Enriching User's Requirements

• Location: Focus on influencers based in the United States and Canada.
• Content Type: Look for influencers who create a mix of content, including blog posts, social media updates, and video content.

Content Creation Ideas

General Ideas

1. Product Reviews: Influencers can share their honest reviews of the product, highlighting its benefits and how it fits into their diet.
2. Before and After Stories: Success stories showcasing the results of using the product, including before and after photos.
3. How-To Guides: Step-by-step guides on how to incorporate the product into a keto or fasting regimen.

Creative Ideas

1. Challenge Series: A 30-day keto or fasting challenge where the influencer documents their journey and results using the product.
2. Recipe Videos: Influencers can create and share keto-friendly recipes using the product.
3. Live Q&A Sessions: Live sessions where influencers answer questions about keto, fasting, and the product, providing real-time engagement with their audience.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that resonates with potential customers.