Dieticians, fitness enthusiasts, and wellness coaches with 5k-15k followers in India.

Product Positioning

The brand or service in question is positioned within the health and wellness industry, focusing on diet, fitness, and overall well-being. In the Indian market, this niche is growing rapidly as more individuals become health-conscious and seek guidance from professionals. The product or service can be positioned as a reliable source of expert advice and personalized wellness plans, leveraging the credibility and relatability of influencers who are dieticians, fitness enthusiasts, and wellness coaches.

Target Customers

The ideal customer profile includes individuals aged 18-35 who are interested in improving their health and fitness. These customers are likely to be active on social media, particularly Instagram, and are looking for practical tips, motivation, and guidance on maintaining a healthy lifestyle. Examples include young professionals seeking to balance work and health, college students interested in fitness, and homemakers looking to improve family nutrition.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Micro-Influencers (5k-15k followers): These influencers have a more engaged audience and can provide personalized interactions. They are ideal for creating authentic content that resonates with their followers.

• Dieticians and Nutritionists: Professionals who can offer credible advice and share meal plans, recipes, and nutritional tips.

• Fitness Enthusiasts: Individuals who share workout routines, fitness challenges, and motivational content to inspire followers to stay active.

• Wellness Coaches: Influencers who focus on holistic health, including mental well-being, stress management, and lifestyle tips.

Content Creation Ideas

• Transformation Stories: Share before-and-after stories of individuals who have improved their health with the help of the influencers' guidance.

• Live Q&A Sessions: Host live sessions where influencers answer questions about diet, fitness, and wellness, providing real-time advice.

• Challenge Series: Create a series of fitness or wellness challenges that encourage followers to participate and share their progress.

• Recipe and Workout Videos: Develop engaging video content featuring easy-to-follow recipes and workout routines.

• Collaborative Posts: Partner with multiple influencers to create content that showcases different aspects of health and wellness, providing a comprehensive approach to the audience.