Dieticians, fitness enthusiasts, and wellness coaches in India with 5k-15k followers on Instagram and YouTube.

Product Positioning

The niche of "dietician, fitness freak, and wellness coach" suggests a focus on health and wellness. The brand or service can be positioned as a trusted source for health advice, fitness routines, and wellness tips. In the Indian market, this can be related to the growing trend of health consciousness and the increasing demand for personalized wellness solutions. The brand can leverage the cultural emphasis on holistic health and traditional wellness practices, offering a blend of modern and traditional approaches to health.

Target Customers

The ideal customer profile would include individuals who are health-conscious and interested in improving their diet, fitness, and overall wellness. This could include:

• Young professionals aged 25-35 who are looking to maintain a healthy lifestyle amidst a busy schedule.
• Fitness enthusiasts who are always on the lookout for new workout routines and diet plans.
• Individuals interested in holistic health practices, such as yoga and Ayurveda, who are seeking modern adaptations of these practices.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Micro-Influencers (5k to 15k followers): These influencers have a more engaged audience and can provide personalized recommendations. They can create content that resonates with their followers' specific health and wellness goals.

• Fitness Enthusiasts: Influencers who regularly share workout routines, fitness challenges, and motivational content can inspire followers to adopt healthier lifestyles.

• Dieticians and Nutritionists: Professionals who provide credible advice on diet and nutrition can help position the brand as a reliable source of health information.

• Wellness Coaches: Influencers who focus on mental and physical well-being can promote a holistic approach to health, aligning with the brand's positioning.

Content Creation Ideas

• Transformation Stories: Share before-and-after stories of individuals who have improved their health through diet and fitness changes, encouraging followers to start their own journeys.

• Live Q&A Sessions: Host live sessions with influencers where they answer health and wellness questions from followers, providing real-time engagement.

• Challenge Series: Create a series of fitness or diet challenges that followers can participate in, fostering a sense of community and motivation.

• Cultural Health Tips: Incorporate traditional Indian wellness practices into modern health tips, appealing to the cultural values of the target audience.

• Collaborative Workouts: Partner with multiple influencers to create collaborative workout videos, showcasing different fitness styles and routines.