Tech enthusiasts, business professionals, and digital transformation advocates with a strong presence on Instagram and LinkedIn.

Product Positioning

The product in question is a digital AI business card. This product can be positioned as a modern, innovative solution for professionals who want to streamline their networking efforts and make a lasting impression. The digital AI business card can be marketed as an eco-friendly alternative to traditional paper business cards, offering features such as easy sharing, real-time updates, and integration with various digital platforms.

Target Customers

The ideal customer profile for this product includes:

• Tech-savvy professionals: Individuals who are comfortable with digital tools and are looking for innovative ways to enhance their professional interactions.
• Business executives and entrepreneurs: People who frequently network and need a convenient way to share their contact information.
• Sales and marketing professionals: Individuals who need to make a strong first impression and maintain up-to-date contact information.
• Environmentally conscious individuals: Professionals who prefer sustainable and eco-friendly solutions.

Illustrative examples:

• A startup founder attending a tech conference.
• A sales manager at a large corporation who meets new clients regularly.
• A marketing consultant who wants to showcase their tech-forward approach.

Potential Influencer Matches

Instagram Influencers

• Tech Enthusiasts: Influencers who focus on the latest tech gadgets and digital tools. They can highlight the innovative features of the digital AI business card.
• Business Coaches and Entrepreneurs: Influencers who provide advice on professional development and networking. They can demonstrate how the product enhances their networking efforts.
• Eco-friendly Advocates: Influencers who promote sustainable living. They can emphasize the environmental benefits of using a digital business card.

LinkedIn Influencers

• Industry Thought Leaders: Professionals who are well-respected in their fields and have a large following. They can provide testimonials on how the digital AI business card has improved their networking.
• Career Coaches: Influencers who help individuals advance their careers. They can showcase the product as a tool for making a strong professional impression.
• Sales and Marketing Experts: Influencers who share tips on effective networking and client management. They can highlight the practical benefits of the digital AI business card.

Content Creation Ideas

Instagram

• Product Demos: Short videos showing how to use the digital AI business card, highlighting its features and ease of use.
• User Testimonials: Stories from professionals who have successfully integrated the digital AI business card into their networking routine.
• Eco-friendly Posts: Infographics and posts about the environmental impact of switching from paper to digital business cards.

LinkedIn

• Case Studies: Detailed posts or articles about how the digital AI business card has benefited specific users or companies.
• Professional Tips: Posts offering advice on effective networking, with the digital AI business card as a recommended tool.
• Interactive Content: Polls and questions about networking habits, leading to discussions about the advantages of digital business cards.

By leveraging the right influencers and creating engaging content, the digital AI business card can effectively reach its target audience and establish a strong market presence.