Financial experts, personal finance bloggers, or lifestyle influencers in Egypt.

Product Positioning

The digital savings account offers a unique value proposition by allowing Egyptian citizens to hold their savings in foreign currencies such as GBP, EUR, and USD. This product can be positioned as a secure and flexible financial solution for individuals looking to diversify their savings and protect against local currency fluctuations. Emphasizing the benefits of currency diversification and potential for higher returns can attract customers who are financially savvy and interested in international markets.

Target Customers

The ideal customer profile includes:

• Young Professionals: Individuals in their 20s and 30s who are tech-savvy and interested in managing their finances digitally. They are likely to be open to new financial products and appreciate the convenience of a digital platform.

• Frequent Travelers and Expats: Egyptians who travel frequently or live abroad may find value in holding savings in multiple currencies for ease of transactions and financial planning.

• Investors and Savers: People who are interested in diversifying their investment portfolios and are aware of the benefits of holding foreign currencies.

Potential Influencer Matches

• Financial Experts and Economists: Influencers who specialize in financial advice and economic trends can effectively communicate the benefits of currency diversification and the security of digital savings accounts.

• Travel Bloggers and Vloggers: These influencers can highlight the convenience of holding foreign currencies for travel purposes, appealing to frequent travelers and expats.

• Tech and Lifestyle Influencers: Influencers who focus on digital solutions and modern lifestyles can promote the ease of use and accessibility of the digital savings account.

Content Creation Ideas

• Educational Content: Create videos or articles explaining the benefits of holding savings in multiple currencies and how it can protect against currency devaluation.

• User Testimonials: Share stories from current users who have benefited from the product, focusing on real-life applications and success stories.

• Interactive Webinars: Host live sessions with financial experts to discuss global economic trends and the advantages of currency diversification.

• Social Media Challenges: Launch a challenge encouraging users to share their savings goals and how the digital savings account helps them achieve these goals, using a specific hashtag to increase engagement.