Local influencers in Spartanburg, SC with a focus on bargain shopping, lifestyle, and high-quality discounts.

Product Positioning

MAC.BID is a site and app where customers can purchase like-new items at 80% off retail prices. This positions the brand as a cost-effective alternative for consumers looking for high-quality products without the high price tag. The platform can be marketed as a smart shopping solution, appealing to budget-conscious consumers who still desire quality and value.

Target Customers

The ideal customer profile for MAC.BID includes:

• Bargain Hunters: Individuals who are always on the lookout for deals and discounts.
• Young Professionals: People who want quality items but are mindful of their spending.
• Families: Households looking to save money on essential and non-essential items.
• Students: College and university students who need to stretch their budgets.

Illustrative examples:

• A young professional in their mid-20s who enjoys shopping for fashion and tech gadgets but wants to save money.
• A family of four looking to buy household items and children's products at a fraction of the cost.
• A college student needing affordable electronics and dorm essentials.

Potential Influencer Matches

Local Lifestyle Influencers

Influencers based in Spartanburg, SC, who focus on lifestyle content, including shopping, fashion, and home decor. They can showcase how MAC.BID helps them find great deals on everyday items.

Budget and Savings Influencers

Content creators who specialize in budgeting, saving money, and frugal living. They can create content around how MAC.BID helps their followers save money on high-quality items.

Family and Parenting Influencers

Influencers who focus on family life and parenting tips. They can highlight how MAC.BID offers affordable solutions for families looking to purchase like-new items for their homes and children.

Student Influencers

College students or young adults who share content about student life, budgeting, and affordable living. They can promote MAC.BID as a go-to platform for students needing affordable yet quality products.

Content Creation Ideas

General Ideas

• Unboxing Videos: Influencers can create unboxing videos of items purchased from MAC.BID, showcasing the quality and value of the products.
• Haul Videos: Influencers can do haul videos where they show multiple items they bought from MAC.BID and discuss the savings they made.
• Comparison Posts: Influencers can compare the prices of items on MAC.BID with retail prices, highlighting the significant savings.

Creative Ideas

• "A Day in the Life" Series: Influencers can create a series showing how they use MAC.BID items in their daily lives, emphasizing the practicality and affordability of the products.
• Challenge Videos: Influencers can take on a challenge to see how many items they can buy from MAC.BID within a certain budget, making it a fun and engaging way to showcase the platform.
• Before and After: Influencers can show before and after scenarios of their homes, wardrobes, or tech setups using items purchased from MAC.BID, demonstrating the transformative power of affordable shopping.

By leveraging these types of influencers and content ideas, MAC.BID can effectively reach its target audience and position itself as a leading platform for affordable, like-new items.