Influencers from Portugal, aged 18-35, interested in Disney and board games, active on Instagram or YouTube.

Product Positioning

The brand or product in question seems to be related to Disney and/or board games, with a focus on the Portuguese market. This suggests a positioning strategy that leverages the nostalgia and family-friendly appeal of Disney, combined with the social and interactive nature of board games. The product could be positioned as a source of entertainment that brings families and friends together, offering a blend of magical storytelling and engaging gameplay.

Target Customers

The ideal customer profile would likely include:

• Families with Children: Parents looking for wholesome entertainment options that can be enjoyed by the whole family.
• Young Adults and Teens: Individuals who grew up with Disney and have a fondness for board games as a social activity.
• Board Game Enthusiasts: People who are passionate about board games and are always on the lookout for new and exciting games to try.
• Disney Fans: Individuals who are avid fans of Disney and are interested in products that feature Disney themes or characters.

Potential Influencer Matches

• Family Lifestyle Influencers: These influencers often share content about family activities and could effectively reach families looking for entertainment options.
• Board Game Reviewers: Influencers who specialize in reviewing board games can provide in-depth insights and recommendations to board game enthusiasts.
• Disney Enthusiasts: Influencers who focus on Disney-related content can tap into the Disney fan base and generate interest in Disney-themed board games.
• Portuguese Content Creators: Influencers based in Portugal who have a strong local following can help localize the campaign and make it more relatable to the target audience.

Content Creation Ideas

• Unboxing and Gameplay Videos: Create engaging videos that showcase the unboxing and gameplay of the board games, highlighting unique features and Disney elements.
• Family Game Night Series: Collaborate with family influencers to host a series of family game nights, sharing tips and experiences with their audience.
• Disney-Themed Challenges: Develop creative challenges or contests that incorporate Disney themes, encouraging audience participation and engagement.
• Behind-the-Scenes Content: Share behind-the-scenes content about the creation of the board games, including interviews with designers and artists involved in the project.