The user's query is about finding influencers for a shoe company. Given the lack of a specific niche, the brand can be positioned as a versatile and inclusive shoe company that caters to a wide range of customers. Emphasizing diversity and inclusivity in marketing campaigns can help the brand stand out in a crowded market. The shoes could be positioned as stylish, comfortable, and suitable for various occasions, appealing to a broad audience.
The ideal customer profile for this shoe company would be diverse, reflecting different demographics, lifestyles, and preferences. Here are a few illustrative examples:
Given the requirement for influencers with under 25k followers and no specific niche, here are some types of influencers that would be suitable:
Here are some content topics and ideas that align with the brand and have the potential to go viral:
By leveraging these content ideas and collaborating with the right influencers, the shoe company can effectively reach and engage a diverse audience.
Extracted from Campaign Brief & Market Analysis