Female influencers, aged 25-45, located in Canvey Island, focused on DIY and crafts, active on Instagram and YouTube.

Product Positioning

To effectively position a brand or product in the DIY and crafts market, it is essential to highlight its unique selling propositions (USPs). This could include aspects such as sustainability, ease of use, affordability, or innovative features. For new products, consider aligning them with current trends in the DIY space, such as eco-friendly materials or upcycling projects. Emphasizing community engagement and the joy of creating can also resonate well with the target audience.

Target Customers

The ideal customer profile for a DIY and crafts product typically includes:

• Hobbyists: Individuals who engage in DIY projects as a leisure activity, often looking for new ideas and materials to enhance their skills.

• Parents: Parents seeking creative activities to do with their children, focusing on educational and fun projects that can be done at home.

• Eco-conscious consumers: Customers interested in sustainable living who prefer products that are environmentally friendly and promote recycling or upcycling.

• Young adults: Millennials and Gen Z who are active on social media and enjoy sharing their creative projects online.

Potential Influencer Matches

Given the focus on influencers in the Canvey Island area with around 100,000 followers, consider the following types of influencers:

• Local DIY Enthusiasts: Influencers who specialize in DIY projects and crafts, showcasing their work and providing tutorials. They can effectively reach local audiences and create relatable content.

• Family and Parenting Influencers: These influencers can demonstrate how to incorporate DIY projects into family activities, appealing to parents looking for engaging ways to spend time with their children.

• Eco-friendly Influencers: Influencers who focus on sustainability and eco-conscious living can attract customers interested in environmentally friendly DIY solutions.

• Lifestyle Influencers: Those who cover a broader range of topics, including home decor and personal projects, can introduce the product to a wider audience while still maintaining relevance to DIY enthusiasts.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• DIY Project Tutorials: Step-by-step guides on creating popular DIY projects, such as home decor items, gifts, or seasonal crafts.

• Before and After Transformations: Showcase the impact of using the product through compelling visual content that highlights the transformation of spaces or items.

• User-Generated Content Campaigns: Encourage customers to share their own DIY projects using the product, creating a sense of community and increasing brand visibility.

• Live Crafting Sessions: Host live sessions on social media where influencers create projects in real-time, allowing followers to engage and ask questions.

• Sustainable Crafting Tips: Share ideas on how to repurpose materials or create eco-friendly projects, aligning with the values of eco-conscious consumers.

By leveraging these strategies, the marketing campaign can effectively connect with the target audience and enhance brand visibility in the DIY and crafts market.