Influencers should be aged 25-45, located in Canada, focusing on DIY home improvement and real estate investing. They can be male or female and should have a strong presence on platforms like Instagram and YouTube.

Product Positioning

The app designed for the FSBO (For Sale By Owner) segment of real estate can be positioned as a user-friendly, cost-effective solution for homeowners looking to sell their properties without the involvement of realtors. This positioning taps into the growing trend of DIY real estate transactions, appealing to a demographic that values independence and cost savings.

To differentiate the app in the market, emphasize features such as:

• User Empowerment: Highlight how the app equips users with tools and resources to manage their sales independently.

• Cost Savings: Focus on the financial benefits of avoiding realtor commissions, which can be a significant selling point.

• Community Support: Foster a sense of community among users, where they can share experiences and tips, enhancing the app's value.

Target Customers

The ideal customer profile for this app includes:

• DIY Enthusiasts: Individuals who enjoy taking on projects themselves, including home renovations and sales.

• Cost-Conscious Homeowners: Homeowners looking to maximize their profits by avoiding realtor fees.

• First-Time Sellers: Individuals who are selling their homes for the first time and are seeking guidance and resources to navigate the process.

• Real Estate Investors: Small-scale investors who buy and sell properties without relying on real estate agents.

Illustrative examples include:

• A young couple looking to sell their first home after renovations.

• An individual who has experience in flipping houses and wants to sell a recently renovated property.

• A retiree looking to downsize and sell their home independently.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• DIY Home Improvement Influencers: These influencers create content around home renovations and improvements, appealing to homeowners interested in DIY projects. They can showcase how the app simplifies the selling process.

• Real Estate Investment Influencers: Influencers who focus on real estate investing can provide insights into the benefits of selling without a realtor, targeting investors looking to maximize their profits.

• Personal Finance Influencers: Influencers who discuss budgeting and financial independence can highlight the cost-saving aspects of using the app, resonating with cost-conscious homeowners.

• Local Canadian Influencers: Influencers who focus on Canadian real estate trends can provide localized content that speaks directly to the target audience in Canada.

Content Creation Ideas

To engage the audience and promote the app, consider the following content topics and ideas:

• Success Stories: Share testimonials and case studies of users who successfully sold their homes using the app, emphasizing their savings and experiences.

• DIY Tips for Home Selling: Create content that provides practical tips for preparing a home for sale, including staging, photography, and marketing strategies.

• Market Trends: Develop articles or videos discussing current trends in the Canadian real estate market, particularly for FSBO sales.

• Interactive Webinars: Host live sessions where potential users can ask questions about the selling process and learn how to use the app effectively.

• Challenges and Solutions: Create a series addressing common challenges faced by FSBO sellers and how the app can help overcome them.

These content ideas can help build brand awareness, engage potential users, and establish the app as a trusted resource in the DIY real estate space.