Micro to macro influencers, pet parents, primarily female, aged 25-40, located in Bengaluru, focusing on dog lifestyle and pet care.

Product Positioning

To effectively position a dog-related product or service in the Indian market, particularly in Bengaluru, it is essential to highlight the emotional connection between pet parents and their dogs. The product should emphasize quality, health benefits, and the joy of pet ownership. Given the growing trend of pet humanization, positioning the product as a premium offering that enhances the lifestyle of both pets and their owners can resonate well with the target audience.

For new products, consider leveraging the existing popularity of dog lifestyle content on social media. Fresh angles could include eco-friendly or organic products, unique dog treats, or innovative pet care solutions that cater to the modern pet parent.

Target Customers

The ideal customer profile for this campaign includes:

• Pet Parents: Individuals aged 25-45 who own dogs and are active on social media. They are likely to invest in high-quality products for their pets and seek out engaging content related to dog care and lifestyle.

• Young Professionals: Pet owners who live in urban areas, particularly in Bengaluru, and are looking for convenient, trendy, and high-quality pet products.

• Families with Children: Parents who view dogs as part of the family and are interested in products that enhance the experience of having a pet in the household.

Illustrative examples include:

• A 30-year-old marketing professional who shares daily dog adventures on Instagram and engages with pet-related content.

• A family of four who frequently posts about their dog’s birthday celebrations and pet-friendly outings.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Micro-Influencers: Influencers with 5K to 100K followers who have a strong engagement rate. They often have a loyal and niche audience, making them ideal for promoting specific dog lifestyle products.

• Pet Lifestyle Bloggers: Influencers who focus on dog care, training, and lifestyle content. Their established credibility can help in promoting products that enhance the pet-parent experience.

• Local Pet Event Hosts: Influencers who organize or participate in pet events in Bengaluru. They can showcase products in real-life settings, such as dog shows or pet fairs, reaching a targeted audience.

• Content Creators Specializing in Reels: Influencers who create engaging Instagram Reels featuring dogs enjoying treats or participating in events. Their dynamic content can attract attention and drive engagement.

Content Creation Ideas

To align with the brand and maximize engagement, consider the following content topics and ideas:

• Dog Treat Taste Tests: Create videos where influencers showcase their dogs trying out different treats, providing honest reviews and reactions.

• Pet Celebration Ideas: Share content around unique ways to celebrate a dog’s birthday or adoption day, including themed parties or special treats.

• Behind-the-Scenes: Offer a glimpse into the daily life of a pet parent, showcasing how the product fits into their routine and enhances their dog's lifestyle.

• User-Generated Content Campaigns: Encourage followers to share their own content featuring the product, creating a sense of community and increasing brand visibility.

• Educational Content: Provide tips on dog care, training, and health, positioning the brand as a knowledgeable resource in the pet industry.

These ideas can help create engaging and shareable content that resonates with the target audience, driving both awareness and sales.