The company offers a diverse range of services including business setup, accounting, bookkeeping, car rental, tour agency, and marketing services in Dubai. To effectively position these services in the market, the brand should emphasize its comprehensive service offering as a one-stop solution for both businesses and tourists in Dubai. Highlighting the convenience, expertise, and local knowledge can differentiate the brand from competitors. Additionally, leveraging Dubai's reputation as a global business hub and tourist destination can enhance the brand's appeal.
The ideal customer profile includes:
Illustrative examples include a tech startup founder looking to expand into the Middle East, a family planning a vacation in Dubai, and a local restaurant owner aiming to increase customer engagement.
Business Influencers: Professionals with expertise in entrepreneurship and business development who can reach entrepreneurs and startups. They can share insights on the benefits of setting up a business in Dubai and the services offered by the company.
Travel and Lifestyle Influencers: Influencers who focus on travel experiences and lifestyle in Dubai. They can create engaging content around the car rental and tour services, showcasing the convenience and unique experiences available.
Local Influencers: Influencers based in Dubai with a strong local following. They can effectively promote the marketing services to local businesses by sharing success stories and testimonials.
Business Success Stories: Share case studies and testimonials from successful business setups in Dubai, highlighting the company's role in their journey.
Travel Vlogs and Guides: Collaborate with travel influencers to create vlogs and guides showcasing Dubai's attractions, using the company's car rental and tour services.
Local Business Features: Partner with local influencers to feature businesses that have benefited from the company's marketing services, providing a platform for mutual promotion.
Interactive Q&A Sessions: Host live Q&A sessions with business influencers to discuss the process and advantages of setting up a business in Dubai, engaging potential customers directly.