Product Positioning
The user's query does not specify a particular product or service, but it does indicate a focus on influencers with a strong presence in the UAE, particularly those who can act as guides or have a significant following among specific ethnic groups. The example provided, "bigbagrick," suggests that the brand may be looking for influencers who can offer lifestyle, travel, or local guide content.
Target Customers
Based on the positioning, the ideal customer profile would include:
- Residents and tourists in the UAE: People looking for lifestyle, travel, and local guide content.
- South Asians in the UAE: A significant expatriate community interested in content that resonates with their cultural background.
- Filipinos in the UAE: Another large expatriate group that would be interested in content tailored to their interests and needs.
- Arabs in the UAE: The local population and other Arab expatriates who would be interested in content relevant to their culture and lifestyle.
- Iranians in the UAE: A niche but significant group that would appreciate content in their language and cultural context.
Potential Influencer Matches
Known Between South Asians
- Medium-sized Influencers: Look for influencers who create content around South Asian culture, food, and lifestyle in the UAE.
- Big-sized Influencers: Influencers with a large following who cover a wide range of topics, including travel, lifestyle, and cultural events.
Known Between Filipinos
- Medium-sized Influencers: Influencers who focus on Filipino culture, food, and community events in the UAE.
- Big-sized Influencers: Influencers with a broad appeal who cover lifestyle, travel, and community activities relevant to Filipinos.
Known Between Arabs
- Medium-sized Influencers: Influencers who create content around Arab culture, traditions, and lifestyle in the UAE.
- Big-sized Influencers: Influencers with a large following who cover a wide range of topics, including travel, lifestyle, and cultural events.
Known Between Iranians
- Medium-sized Influencers: Influencers who focus on Iranian culture, food, and community events in the UAE.
- Big-sized Influencers: Influencers with a broad appeal who cover lifestyle, travel, and community activities relevant to Iranians.
Content Creation Ideas
General Ideas
- Local Guides: Influencers can create content around the best places to visit, eat, and shop in Dubai and other parts of the UAE.
- Cultural Events: Coverage of cultural festivals, events, and community gatherings.
- Lifestyle Tips: Daily life hacks, fashion tips, and wellness advice tailored to the UAE audience.
Creative Ideas
- Cultural Fusion: Content that blends different cultural elements, such as South Asian and Arab cuisine or Filipino and Iranian traditions.
- Travel Series: A series of posts or videos exploring hidden gems in the UAE, with a focus on lesser-known attractions.
- Community Stories: Interviews and stories from members of the South Asian, Filipino, Arab, and Iranian communities in the UAE, highlighting their experiences and contributions.
By targeting influencers who resonate with these specific communities, the brand can effectively reach a diverse and engaged audience in the UAE.