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Brief

"dutch influencers who focus on financials, investing en stock market, personal savings and money management"

dutch influencers who focus on financials, investing en stock market, personal savings and money management

Research Insight & Analysis

Product Positioning

To position a brand, product, or service focused on financials, investing, stock market, personal savings, and money management in the Dutch market, it is essential to highlight the unique value propositions. These could include:

  • Educational Value: Emphasize the educational content that helps individuals make informed financial decisions.
  • Trust and Credibility: Showcase the expertise and reliability of the information provided.
  • Practical Tips: Offer actionable advice that can be easily implemented by the audience.
  • Local Relevance: Tailor the content to the Dutch market, addressing specific financial regulations, investment opportunities, and economic conditions in the Netherlands.

Target Customers

The ideal customer profile for this type of content would include:

  • Young Professionals: Individuals in their 20s and 30s who are starting their careers and looking to manage their finances effectively.
  • Middle-Aged Adults: People in their 40s and 50s who are planning for retirement and seeking investment opportunities.
  • Students and Recent Graduates: Young adults who are new to managing their finances and looking for guidance on savings and investments.
  • Small Business Owners: Entrepreneurs who need advice on managing business finances and personal wealth.

Illustrative Examples

  1. Anna, 28: A marketing professional living in Amsterdam, interested in learning about investment opportunities to grow her savings.
  2. Mark, 45: A software engineer from Rotterdam, looking for advice on retirement planning and stock market investments.
  3. Lisa, 22: A recent university graduate from Utrecht, seeking guidance on budgeting and personal savings.
  4. Tom, 38: A small business owner in The Hague, needing tips on managing both business and personal finances.

Potential Influencer Matches

Financial Educators

Influencers who are experts in finance and provide educational content on investing, savings, and money management. They can reach the target audience by offering in-depth analysis and practical advice.

Personal Finance Bloggers

Bloggers who focus on personal finance, budgeting, and savings tips. They can connect with young professionals and students by sharing relatable content and personal experiences.

Investment Gurus

Influencers who specialize in stock market analysis and investment strategies. They can attract middle-aged adults and small business owners looking for advanced financial advice.

Lifestyle Influencers

Influencers who incorporate financial tips into their broader lifestyle content. They can appeal to a wider audience by integrating financial advice into everyday life scenarios.

Content Creation Ideas

General Ideas

  • How-to Guides: Step-by-step guides on topics like budgeting, saving for retirement, and investing in the stock market.
  • Q&A Sessions: Live sessions where influencers answer audience questions about personal finance and investments.
  • Case Studies: Real-life examples of successful financial strategies and investment stories.

Creative Ideas

  • Challenges: Savings challenges or investment challenges that encourage audience participation and engagement.
  • Collaborations: Partnering with other influencers or financial experts for joint content, such as webinars or podcasts.
  • Interactive Content: Quizzes or polls that help the audience assess their financial knowledge and habits.
  • Infographics and Visuals: Creating visually appealing content that simplifies complex financial concepts.

By leveraging these strategies, the brand can effectively reach and engage its target audience, positioning itself as a trusted source of financial advice in the Dutch market.

Curated Influencer List
#1
Testbirds Crowd
Testbirds Crowd
@testbirdscrowd
NETHERLANDS ONLY⠀ ⠀ Are you a business owner who controls your own finances? Or are you someone who manages business accounts? Do you maybe know someone in this field?⠀ ⠀ We need your help!⠀ ⠀ We are looking for finance mangers/financial controllers/business owners in the Netherlands who have recently opened, or are planning to open, a bank account for the business. The test will involve a 1 hour remote interview where you will be doing a live user flow task. The payout for this test is 40€.⠀ ⠀ Don’t miss the chance to be a part of this exclusive project and the opportunity to have your say in the development of new products in the finance world. ⠀ ⠀ Any referrals will also get you a bonus of 50 Community Points (CPs)!⠀ ⠀ If you are interested in this project, or know somebody who would be, please send us a DM and we will get back to you ASAP.⠀ ⠀ Thank you for your continued support, and we look forward to hearing from you soon.⠀ ⠀ .⠀ .⠀ .⠀ .⠀ .⠀ ⠀ #testing #software #test #productdevelopment #innovation #technology #softwareengineer #softwaredevelopment #programmingisfun #webdevelopment #coding #programming #testbirds #testbirdscrowd #netherlands #financemanager #businessowner #finance #business #management #financemanagement #financialmanagement #financejobs #entrepreneur #entrepreneurs #sidehustle #thenetherlands #dutchbusinessowners #dutchfinance ⠀ ⠀ ⠀
Followers
4.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Dutch finance and investing influencers"
The influencer's focus on finance and business in the Netherlands aligns well with the brand's target audience and content ideas.
#2
Bloomberg Television
Bloomberg Television
@UCIALMKvObZNtJ6AmdCLP7Lg
US
The latest financial news and market analysis, direct from Bloomberg TV. Visit our other YouTube channels: Bloomberg Originals: https://www.youtube.com/user/Bloomberg Bloomberg Quicktake: https://www.youtube.com/@BloombergQuicktakeNow For more coverage on news, markets and more: http://www.bloomberg.com
Followers
2.0M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Dutch finance and investing influencers"
The influencer's focus on financial news and market analysis aligns well with the brand's content ideas, but their broad international scope may dilute the focus on the Dutch market.
#3
The Wall Street Journal
The Wall Street Journal
@UCK7tptUDHh-RYDsdxO1-5QQ
US
The Wall Street Journal takes you inside carefully selected stories and events in a visually captivating way so you can dig deeper into the news and insights that matter to you.
Followers
5.3M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Dutch finance and investing influencers"
While the influencer covers financial news, their broad international focus may not align specifically with the brand's Dutch market content ideas.
#4
CBC News: The National
CBC News: The National
@UCKjU3KzdbJE1EFcHVqXC3_g
CA
The National is the flagship of CBC News, showcasing award-winning journalism from across Canada and around the world. Led by Chief Correspondent Adrienne Arsenault and Ian Hanomansing, our team of trusted reporters help you make sense of the world, wherever you are. The National was named Canada’s Best National Newscast by the Canadian Screen Awards and RTDNA Canada.
Followers
1.7M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Dutch finance and investing influencers"
The influencer's content on global news may not align specifically with the brand's focus on finance and investing in the Dutch market.
#5
EU Reporter
EU Reporter
@UCGuwhWsRyV-cHOV9TXXSVvQ
BE
The European Union continues to expand, extending its reach into an ever greater number of policy areas -- Understanding what makes the EU tick has never been more important. Who wields the real power and influence in Brussels? How will the EU respond to the challenges of economic crisis, climate change and energy security? Will the EU ever develop a meaningful common foreign and security policy? EU Reporter provides the answers, online and video, with breaking news, incisive analysis and provocative comment on both EU affairs and transatlantic relations. EU Reporter is widely read by law makers, policy and business decision-makers in Brussels and national capitals around the EU.
Followers
3.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Dutch finance and investing influencers"
The influencer's focus on EU affairs and policy may not align specifically with the brand's content ideas centered around finance and investing in the Dutch market.
#6
BBC Newsnight
BBC Newsnight
@UC6o-wWU-v2ClFMwougmK7dA
GB
We're the BBC's flagship daily news and current affairs programme.
Followers
726.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Dutch finance and investing influencers"
The influencer's content on daily news and current affairs does not align with the brand's specific focus on finance and investing.