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Brief

"USA influencers on instagram or tiktok with more than 50K followers but under 200K. Their audience has to be mostly from the USA. that talk about easy food recipes for host your family and friends. "

USA influencers on instagram or tiktok with more than 50K followers but under 200K. Their audience has to be mostly from the USA. that talk about easy food recipes for host your family and friends.

Research Insight & Analysis

Product Positioning

The user's query focuses on finding influencers who talk about easy food recipes for hosting family and friends. This suggests that the product or service being promoted is likely related to food, cooking, or entertaining. The brand can be positioned as a go-to resource for simple, delicious recipes that make hosting gatherings stress-free and enjoyable. Emphasizing convenience, taste, and the joy of sharing meals with loved ones can resonate well with the target audience.

Target Customers

The ideal customer profile for this campaign would be individuals who enjoy cooking and hosting gatherings. They are likely to be:

  • Home Cooks: People who enjoy preparing meals at home and are always looking for new, easy recipes.
  • Hosts/Hostesses: Individuals who frequently host family and friends for meals and gatherings.
  • Busy Professionals: Those who want to prepare impressive meals without spending too much time in the kitchen.
  • Parents: Families looking for quick and easy recipes that can please both kids and adults.

Illustrative examples include:

  • A working mom who wants to prepare a quick yet impressive dinner for a family gathering.
  • A young professional who enjoys hosting friends for weekend brunches.
  • A food enthusiast who loves trying out new recipes and sharing them with friends.

Potential Influencer Matches

Based on the user's requirements, the ideal influencers would be those who:

  • Have between 50K and 200K followers on Instagram or TikTok.
  • Have a predominantly USA-based audience.
  • Focus on easy food recipes and hosting tips.

Types of Influencers

  1. Food Bloggers/Chefs:

    • These influencers specialize in creating and sharing recipes. They can showcase the product through recipe videos, cooking tutorials, and meal prep tips.
    • Example: An Instagram chef who shares quick and easy dinner recipes.
  2. Lifestyle Influencers:

    • These influencers cover a broad range of topics, including food, home decor, and entertaining. They can integrate the product into their content by showing how it fits into their hosting routines.
    • Example: A TikTok influencer who shares tips for hosting the perfect dinner party.
  3. Parenting Influencers:

    • These influencers focus on family life and often share family-friendly recipes. They can highlight how the product makes family meals easier and more enjoyable.
    • Example: An Instagram mom who shares kid-friendly recipes and meal planning tips.

Content Creation Ideas

General Ideas

  • Recipe Videos: Step-by-step videos showing how to prepare easy and delicious recipes using the product.
  • Hosting Tips: Tips and tricks for hosting stress-free gatherings, including meal planning, table setting, and time-saving hacks.
  • Behind-the-Scenes: A day in the life of the influencer as they prepare for a family gathering, showcasing the product in use.

Creative Ideas

  • Recipe Challenges: Challenge followers to create their own recipes using the product and share them on social media with a specific hashtag.
  • Live Cooking Demos: Host live cooking sessions where the influencer prepares a meal using the product and interacts with their audience in real-time.
  • Collaborations: Partner with other influencers to create a series of collaborative videos or posts, each featuring a different recipe or hosting tip.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and interest in its products.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Easy food recipe influencers in the USA
Campaign Objectives
Looking for USA-based influencers on Instagram or TikTok with 50K-200K followers. The influencers should focus on easy food recipes for hosting family and friends and have a predominantly USA-based audience.
Influencer Persona
Micro-influencers in the USA who create content about easy food recipes for social gatherings.
Content Themes
#EasyRecipes #HostingTips #FamilyMeals
#1
Plain Chicken®
Plain Chicken®
@plainchicken
United States
Quick & easy recipes made with everyday ingredients that are sure to please the pickiest eaters ⬇️Click blue link for recipes⬇️
Followers
175.5K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-200K followers. The influencers should focus on easy food recipes for hosting family and friends and have a predominantly USA-based audience."
This Instagram influencer shares quick and easy recipes, which aligns well with the brand's focus. The follower count is within the desired range, making this a good fit.
#2
Justine’s Kitchen
Justine’s Kitchen
@justineskitchen
US
Easy recipes & crafts!
Followers
181.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-200K followers. The influencers should focus on easy food recipes for hosting family and friends and have a predominantly USA-based audience."
This TikTok influencer shares easy recipes and crafts, which aligns well with the brand's focus. The follower count is within the desired range, making this a good fit.
#3
jenneatsgoood
jenneatsgoood
@jenneatsgoood
US
📍boston meal prep obsessed 🥑 recovering picky eater who loves plants 🌱
Followers
650.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-200K followers. The influencers should focus on easy food recipes for hosting family and friends and have a predominantly USA-based audience."
This TikTok influencer shares meal prep content and has a follower count within the desired range. The focus on easy recipes aligns well with the brand's requirements.
#4
Gal Shua-Haim MS, RD
Gal Shua-Haim MS, RD
@somethingnutritious
United States
registered dietitian easy, wholesome recipes daily dessert club full recipes at the link below 🍴
Followers
532.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-200K followers. The influencers should focus on easy food recipes for hosting family and friends and have a predominantly USA-based audience."
This influencer is a registered dietitian who shares easy, wholesome recipes, which aligns well with the brand's focus. However, the follower count slightly exceeds the desired range.
#5
Jessica O'Donohue
Jessica O'Donohue
@UCuw4-InDchDnYg0LPjHiGQA
US
Hi there! Welcome to my channel! My name is Jessica and I am so happy you stopped by! My husband and I live in South Carolina with our sweet doogie, Daisy Mae! You will find us in the kitchen most often, whipping up some delicious, but easy recipes! We hope to give you a little recipe inspo and help you create a wonderful meal for your friends and family! Its my hearts mission to spread joy and help you find yours! We share a little of our life here, travels in our RV and lots of goodness in between! Stick around and join our family for lots of laughs and endless adventures!
Followers
167.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-200K followers. The influencers should focus on easy food recipes for hosting family and friends and have a predominantly USA-based audience."
Jessica's content focuses on easy recipes and family life, which aligns well with the brand's focus. However, her follower count slightly exceeds the desired range.
#6
kate will try anything
kate will try anything
@UCTNTHe0GWm4jbkuFQZnIIoQ
US
Hi 🤍 I'm Kate! I love to try crazy recipes, so you don't have to! Follow along for some really yummy, and some really interesting recipes!
Followers
157.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-200K followers. The influencers should focus on easy food recipes for hosting family and friends and have a predominantly USA-based audience."
Kate's content focuses on trying crazy recipes, which may not align perfectly with the brand's focus on easy recipes for social gatherings. The follower count is within the desired range.