Ebooks are a versatile and accessible form of digital content that can cater to a wide range of interests and demographics. In the existing market, ebooks can be positioned as a convenient and eco-friendly alternative to traditional printed books. They offer the advantage of instant access, portability, and often lower costs. For new products, positioning can focus on unique selling points such as exclusive content, interactive features, or integration with other digital platforms.
The ideal customer profile for ebooks includes:
Illustrative examples:
These influencers have a dedicated following of readers who trust their recommendations. They can provide in-depth reviews and discussions about the ebooks, reaching avid readers and literary enthusiasts.
Tech influencers can highlight the convenience and technological advantages of ebooks, appealing to tech-savvy readers and those who appreciate digital innovations.
Influencers in the education sector, such as teachers, professors, and educational content creators, can promote ebooks as valuable resources for students and academics.
Influencers who focus on sustainability and eco-friendly lifestyles can promote ebooks as an environmentally responsible choice, appealing to eco-conscious consumers.
By leveraging these strategies, the marketing campaign can effectively reach and engage the target audience, driving interest and sales for the ebooks.
Extracted from Campaign Brief & Market Analysis