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Brief

"Looking for influencers in eco-friendly beauty targeting women aged 18-35 for product reviews for my store on shopify"

Looking for influencers in eco-friendly beauty targeting women aged 18-35 for product reviews for my store on shopify

Research Insight & Analysis

Product Positioning

Your eco-friendly beauty products can be positioned as sustainable, ethical, and high-quality alternatives to conventional beauty products. Emphasize the use of natural ingredients, cruelty-free testing, and environmentally friendly packaging. Highlighting these aspects will appeal to consumers who are conscious about their environmental impact and are looking for products that align with their values.

Target Customers

The ideal customer profile for your eco-friendly beauty products includes women aged 18-35 who are interested in sustainability, natural beauty products, and ethical consumerism. These customers are likely to be active on social media, follow beauty trends, and seek out products that are both effective and environmentally responsible.

Illustrative Examples:

  1. Young Professionals: Women in their mid-20s who are building their careers and are willing to invest in quality beauty products that reflect their values.
  2. College Students: Women aged 18-22 who are exploring beauty products and are influenced by social media trends and peer recommendations.
  3. Eco-conscious Consumers: Women aged 25-35 who prioritize sustainability in their purchasing decisions and are looking for products that support their eco-friendly lifestyle.

Potential Influencer Matches

Micro-Influencers (1,000 - 10,000 followers)

Micro-influencers often have a highly engaged audience and can provide authentic reviews. Look for influencers who focus on sustainable living, natural beauty, and eco-friendly products.

Mid-Tier Influencers (10,000 - 100,000 followers)

These influencers have a broader reach while still maintaining a personal connection with their audience. They can create more impactful content and drive significant traffic to your Shopify store.

Niche Beauty Bloggers/Vloggers

Influencers who specialize in beauty and skincare, particularly those who emphasize natural and eco-friendly products, can provide in-depth reviews and tutorials that resonate with your target audience.

Eco-Lifestyle Influencers

Influencers who promote a sustainable lifestyle, including eco-friendly beauty, can help position your products within a broader context of ethical consumerism.

Content Creation Ideas

General Ideas

  • Product Reviews: Detailed reviews highlighting the benefits, ingredients, and effectiveness of your products.
  • Unboxing Videos: First impressions and unboxing experiences to generate excitement and curiosity.
  • Tutorials: Step-by-step guides on how to use your products as part of a daily beauty routine.

Creative Ideas

  • Sustainability Challenges: Influencers can create content around a "30-day eco-friendly beauty challenge" using your products.
  • Behind-the-Scenes: Show the production process, ingredient sourcing, and packaging to emphasize transparency and sustainability.
  • User-Generated Content: Encourage followers to share their experiences with your products using a specific hashtag, and feature their content on your social media channels.

By leveraging these strategies, you can effectively reach and engage your target audience, driving both awareness and sales for your eco-friendly beauty products on Shopify.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Eco-friendly beauty influencers for product reviews
Influencer Persona
Eco-conscious beauty bloggers, skincare enthusiasts, sustainable lifestyle advocates
Content Themes
sustainable beauty product reviews eco-friendly skincare routines eco-conscious beauty bloggers
#1
Gittemary Johansen
Gittemary Johansen
@UCFQ_CWYmt-ScWaPX4YfnBrQ
DK
ZERO WASTE CONTENT CREATOR, LECTURER AND WRITER 💚🌿 My name is Gittemary, in 2015 I switched out impulse buys, fashion week and must-haves for a zero waste and plastic-free lifestyle! Now, I create inspiration, recipes, and guides on how to get started reducing trash and finding non-materialistic values. I host lectures, classes, and workshops about my zero waste lifestyle.
Followers
129.0K
Macro Influencer

Engagement Rate

9999

Avg View

12455

Last Post

9999 days ago

95%Match Score
Fit for"Eco-friendly beauty influencers for product reviews"
Gittemary Johansen focuses on zero waste and plastic-free lifestyle, aligning perfectly with the brand's eco-conscious and sustainable beauty focus.
#2
l'amour et la musique
l'amour et la musique
@UCbZHSM9SRl7tPJShQwejxNA
US
Discerning long-form eco-beauty content. You can read more about the history and current direction of L'Amour et la Musique here: https://www.patreon.com/lamouretlamusique Other places to find me - Instagram: @lamouretlamusique www.lamouretlamusique.com Pinterest: http://www.pinterest.com/djmercedes/l-amour-et-la-musique/ Email: lamouretlamusique@gmail.com
Followers
12.4K
Micro Influencer

Engagement Rate

9999

Avg View

1380

Last Post

9999 days ago

90%Match Score
Fit for"Eco-friendly beauty influencers for product reviews"
The channel focuses on eco-beauty and sustainability, making it a strong fit for eco-friendly beauty and sustainable content.
#3
Love of Earth Co.
Love of Earth Co.
@UCwt_8nFlWgzQQv4LozumRWg
US
I’m here to help you live a happier, healthier, more eco-friendly lifestyle! ☺️ Welcome!🌎 Check out our shop for your Zero Waste goodies! FREE SHIPPING ON ALL ORDERS https://loveofearthco.com/ https://www.instagram.com/loveofearthco/ https://www.tiktok.com/@loveofearthco?lang=en
Followers
163.0K
Macro Influencer

Engagement Rate

9999

Avg View

169681

Last Post

9999 days ago

90%Match Score
Fit for"Eco-friendly beauty influencers for product reviews"
Love of Earth Co. focuses on eco-friendly lifestyle and zero waste, which aligns perfectly with the brand's requirements.
#4
Shelbizleee
Shelbizleee
@UCv2LNRhF34_v1VNC08ZuooA
US
Hey, folks! I'm Shelby, your resident eco-nerd with a fancy piece of paper that says I'm legit; yep, I got a Bachelor's degree in Environmental Science. I'm obsessed with everything sustainability. I've created this lil' corner of the internet with a dream - to build an inclusive, welcoming space for folks to feel like they can do something (ANYTHING) to help our shared home. My videos are here to be your trusty guide, breaking it down into manageable, bite-sized steps. ⇨ FIND ME ON OTHER SOCIAL MEDIA: I N S T A G R A M » Shelbizleee (https://www.instagram.com/Shelbizleee/) T I K T O K » Shelbizleee (https://vm.tiktok.com/JeKLnpD/) You cannot do all the good that the world needs, but the world needs all the good that you can do. Learn More: https://www.shelbizleee.com Business Inquiries: shelbizleee@gmail.com
Followers
339.0K
Macro Influencer

Engagement Rate

9999

Avg View

30397

Last Post

9999 days ago

90%Match Score
Fit for"Eco-friendly beauty influencers for product reviews"
Shelbizleee focuses on sustainability and zero waste, aligning well with the brand's eco-conscious and sustainable beauty focus.
#5
Julianna Carfaro
Julianna Carfaro
@UClv2zhXc2M9aWrTRrXHJAKw
US
Hey there! Welcome to my channel! This is where I will be documenting my journey to an ethical and sustainable lifestyle.
Followers
824
Nano Influencer

Engagement Rate

9999

Avg View

7900

Last Post

9999 days ago

90%Match Score
Fit for"Eco-friendly beauty influencers for product reviews"
The channel is focused on ethical and sustainable lifestyle, making it a strong fit for eco-friendly beauty and sustainable content.
#6
Thrifts and Tangles
Thrifts and Tangles
@UC7nWfanpSWVsucfmaBlBueg
US
I'm Tyler and ethical lifestyle blogger and model based in LA. I'm here to encourage you to give thrifting, sustainability, and your natural self a chance. Sign CROWN Act Petition here: https://bit.ly/3zYmBpi
Followers
12.6K
Micro Influencer

Engagement Rate

9999

Avg View

794

Last Post

9999 days ago

90%Match Score
Fit for"Eco-friendly beauty influencers for product reviews"
The channel focuses on ethical lifestyle and sustainability, making it a strong fit for eco-friendly beauty and sustainable content.