Your candle business focuses on eco-friendly and vegan products, which positions it well within the growing market of environmentally conscious consumers. The hashtags #ecofriendly, #veganlifestyle, and #duurzaamleven (sustainable living) suggest that your candles are not only vegan but also sustainable, appealing to a niche but expanding market segment that values ethical and sustainable products.
Nano-influencers typically have between 1,000 to 10,000 followers and are known for their high engagement rates and close-knit communities. They are ideal for promoting niche products like eco-friendly and vegan candles.
By leveraging the authenticity and engagement of nano-influencers, you can effectively reach your target audience and build a loyal customer base for your eco-friendly and vegan candles.
Extracted from Campaign Brief & Market Analysis