MyInfluencer
Brief

"looking for nano-influencers for my candle business #ecofriendly, #veganlifestyle, #duurzaamleven"

Eco-friendly vegan candle promotion

Research Insight & Analysis

Product Positioning

Your candle business focuses on eco-friendly and vegan products, which positions it well within the growing market of environmentally conscious consumers. The hashtags #ecofriendly, #veganlifestyle, and #duurzaamleven (sustainable living) suggest that your candles are not only vegan but also sustainable, appealing to a niche but expanding market segment that values ethical and sustainable products.

Target Customers

Ideal Customer Profile

  1. Eco-conscious Consumers: Individuals who prioritize sustainability and environmental impact in their purchasing decisions.
  2. Vegan Lifestyle Adopters: People who follow a vegan lifestyle and prefer products that align with their values.
  3. Sustainable Living Enthusiasts: Consumers who are committed to reducing their carbon footprint and seek out products that support a sustainable lifestyle.

Illustrative Examples

  • A 30-year-old professional living in an urban area who is passionate about reducing waste and supporting eco-friendly brands.
  • A 25-year-old college student who follows a vegan diet and prefers products that are cruelty-free and environmentally friendly.
  • A 40-year-old parent who wants to create a sustainable home environment for their family and chooses products that are safe and eco-friendly.

Potential Influencer Matches

Nano-Influencers

Nano-influencers typically have between 1,000 to 10,000 followers and are known for their high engagement rates and close-knit communities. They are ideal for promoting niche products like eco-friendly and vegan candles.

  1. Eco-friendly Lifestyle Bloggers: Influencers who focus on sustainable living tips, eco-friendly product reviews, and green living hacks. They can authentically promote your candles as part of their sustainable lifestyle.
  2. Vegan Food and Lifestyle Influencers: These influencers share vegan recipes, lifestyle tips, and product recommendations. They can introduce your candles to their audience as a perfect addition to a vegan home.
  3. DIY and Home Decor Enthusiasts: Influencers who create content around home decor, DIY projects, and interior design. They can showcase your candles as stylish and sustainable decor items.

Content Creation Ideas

General Ideas

  • Product Reviews: Influencers can share their honest reviews of your candles, highlighting the eco-friendly and vegan aspects.
  • Unboxing Videos: Create excitement and anticipation with unboxing videos that showcase the packaging and first impressions of the candles.
  • Sustainable Living Tips: Collaborate with influencers to create content around sustainable living, featuring your candles as a key component.

Creative Ideas

  • Eco-friendly Home Tours: Influencers can give a tour of their eco-friendly homes, highlighting how your candles fit into their sustainable lifestyle.
  • DIY Candle Holders: Partner with DIY influencers to create tutorials on making eco-friendly candle holders, using your candles as the centerpiece.
  • Vegan Dinner Party: Host a virtual vegan dinner party where influencers use your candles to create a cozy and sustainable ambiance.

By leveraging the authenticity and engagement of nano-influencers, you can effectively reach your target audience and build a loyal customer base for your eco-friendly and vegan candles.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Eco-friendly vegan candle promotion
Campaign Objectives
Looking for nano-influencers to promote our eco-friendly, vegan candles. Ideal influencers should focus on eco-friendly living, veganism, and sustainability. Content should highlight the eco-friendly and vegan aspects of our candles. Hashtags to consider include #ecofriendly, #veganlifestyle, and #duurzaamleven.
Influencer Persona
Nano-influencers with 1,000 to 10,000 followers who focus on eco-friendly living, veganism, and sustainability.
Content Themes
#ecofriendly #veganlifestyle #duurzaamleven
#1
whatsgoodberto
whatsgoodberto
@whatsgoodberto
US
Some vegan food, some running, some travel.
Followers
13.7K
Micro Influencer
Engagement Rate
0.5%
Last Post
1 month ago
85%Match Score
Fit for"Eco-friendly vegan candle promotion"
This influencer has a focus on veganism and plant-based living, which aligns with the brand's values. Their follower count is within the nano-influencer range, making them a good fit for the campaign.
#2
Mascha - Duurzaam leven met 'n gezin
Mascha - Duurzaam leven met 'n gezin
@duurzamekeuzes
Netherlands
💚 Volg me voor gemakkelijke duurzame tips en vega recepten 🎧 Luister de podcast @groenemafkezen ⤵️ Niks missen? Lees de nieuwsbrief
Followers
10.4K
Micro Influencer
Engagement Rate
0.4%
Last Post
1 month ago
85%Match Score
Fit for"Eco-friendly vegan candle promotion"
This influencer focuses on sustainable living and vegan recipes, which aligns well with the brand's values. Their follower count is within the nano-influencer range, making them a good fit for the campaign.
#3
Tess to Sustainability
Tess to Sustainability
@tesstosustainability
NL
Luister Tess to Sustainability de podcast🎙️ Duurzaam leven zonder gedoe🌳
Followers
979
Nano Influencer
Engagement Rate
1.2%
Last Post
1 month ago
65%Match Score
Fit for"Eco-friendly vegan candle promotion"
The influencer's focus on sustainability and eco-friendly living aligns well with the brand's values, but the follower count is below the nano-influencer range.
#4
Green City Living co
Green City Living co
@greencityliving
CA
🛒 ONLINE ECO STORE & BLOG 🌿Everyday Reusable Eco-Friendly Products
Followers
5.6K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
65%Match Score
Fit for"Eco-friendly vegan candle promotion"
The influencer's focus on eco-friendly and reusable products aligns well with the brand's values, but the follower count is below the nano-influencer range.
#5
Danielle Brown | vegan recipes
Danielle Brown | vegan recipes
@healthygirlkitchen
US
helping you live your healthiest (plant-based) life healthygirlkitchen@gmail.com
Followers
2.9M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
65%Match Score
Fit for"Eco-friendly vegan candle promotion"
This influencer focuses on plant-based living and healthy recipes, which aligns well with the brand's values. However, their follower count exceeds the nano-influencer range, making them less ideal for this campaign.
#6
Three Huggers
Three Huggers
@3huggers
CA
🌿 Makers of sustainable home goods 📍Thunder Bay ON 🇨🇦 🛒 Wholesale available
Followers
153.3K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"Eco-friendly vegan candle promotion"
This influencer focuses on sustainable living and handmade goods, which aligns well with the brand's values. However, their follower count exceeds the nano-influencer range, making them less ideal for this campaign.