MyInfluencer
Brief

"Help me in finding influencers for my facebook / Instagram marketing campaign for my eCommerce skincare brand, Mine.pk, based in Pakistan, where the target audience can buy skincare products like sunscreen, whitening serum, vitamin c serum. The target audience is young women ranging from 16 - 24 college and university going mostly living in metro cities like Karachi, Lahore, Islamabad, etc. The influencers that you recommend should be diverse to help capture the audience for facebook ads manager."

eCommerce skincare brand for young women

Research Insight & Analysis

Product Positioning

Mine.pk is an eCommerce skincare brand based in Pakistan, offering products like sunscreen, whitening serum, and vitamin C serum. The brand can be positioned as a premium yet accessible skincare solution tailored for young women in Pakistan's metro cities. Emphasizing the use of high-quality ingredients, effectiveness, and suitability for the local climate can help differentiate Mine.pk from competitors. Highlighting the brand's commitment to skin health and beauty, along with a focus on modern, science-backed formulations, will appeal to the target## Target Customers

The ideal customer profile for Mine.pk includes:

  • Age Group: Young women aged 16-24
  • Occupation: College and university students
  • Location: Metro cities like Karachi, Lahore, Islamabad
  • Interests: Skincare, beauty, fashion, social media trends
  • Lifestyle: Active on social media, interested in maintaining a youthful and healthy appearance, likely to follow beauty and skincare influencers

Illustrative Examples

  1. Ayesha, 19: A university student in Karachi who follows beauty trends on Instagram and is always looking for new skincare products to try.
  2. Sara, 22: A college student in Lahore who is conscious about sun protection and is interested in products that can help her maintain a clear and bright complexion.
  3. Zara, 20: A university student in Islamabad who enjoys experimenting with different skincare routines and follows several beauty influencers for recommendations.

Potential Influencer Matches

Micro-Influencers (1K-10K followers)

  • Description: Local influencers with a smaller but highly engaged following.
  • Benefit: They can create authentic and relatable content, fostering trust among their followers.
  • Example: A university student who shares her daily skincare routine and product reviews.

Mid-Tier Influencers (10K-100K followers)

  • Description: Influencers with a moderate following who have established credibility in the beauty and skincare niche.
  • Benefit: They have a wider reach while still maintaining a personal connection with their audience.
  • Example: A beauty blogger who regularly posts skincare tips, product reviews, and tutorials.

Macro-Influencers (100K-1M followers)

  • Description: Well-known influencers with a large following.
  • Benefit: They can significantly boost brand visibility and attract a large number of potential customers.
  • Example: A popular beauty vlogger who collaborates with various skincare brands and has a strong presence on both Instagram and YouTube.

Diverse Influencers

  • Description: Influencers from different backgrounds, skin types, and regions within Pakistan.
  • Benefit: They can help capture a broader audience and showcase the versatility of Mine.pk's products.
  • Example: Influencers with different skin concerns (e.g., acne-prone, sensitive skin) and from various metro cities.

Content Creation Ideas

General Ideas

  • Product Reviews: Influencers can share their honest reviews and experiences with Mine.pk products.
  • Skincare Routines: Daily or weekly skincare routine videos featuring Mine.pk products.
  • Before and After: Transformation posts showing the effectiveness of the products over time.

Creative Ideas

  • Challenges: A 30-day skincare challenge using Mine.pk products, encouraging followers to participate and share their results.
  • Giveaways: Collaborate with influencers to host giveaways, increasing engagement and brand awareness.
  • Live Sessions: Live Q&A sessions with influencers discussing skincare tips and answering questions about Mine.pk products.
  • User-Generated Content: Encourage followers to share their own skincare routines and experiences with Mine.pk products using a branded hashtag.

By leveraging these strategies, Mine.pk can effectively reach and engage its target audience, driving brand awareness and product sales.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
eCommerce skincare brand for young women
Campaign Objectives
Looking for young female influencers aged 16-24 in Pakistan's metro cities to promote Mine.pk's skincare products on Facebook and Instagram. Ideal influencers should focus on skincare, beauty, and lifestyle content.
Influencer Persona
Young women aged 16-24, based in metro cities of Pakistan, with a strong presence on Facebook and Instagram, involved in skincare, beauty, and lifestyle niches.
Content Themes
#جلدکیحفاظت #خوبصورتی #سن اسکرین
#1
Mayank Basundhara | Head 2 Toe | Skincare | Haircare
Mayank Basundhara | Head 2 Toe | Skincare | Haircare
@head.2.toe.guy
India
WELCOME TO THE ROUTINE Haircare | Grooming | Skincare Healthy Skin @hkvitals MAYANK10
Followers
265.4K
Macro Influencer
Engagement Rate
1.2%
Last Post
2 weeks ago
70%Match Score
Fit for"eCommerce skincare brand for young women"
This influencer has a strong focus on skincare and grooming, which matches the brand's niche perfectly. With a substantial follower count and a location in India, they may not directly reach the Pakistani audience, but their content style is relevant and could appeal to the target demographic. However, the geographical mismatch slightly reduces their fit for the campaign.
#2
Avens cosmetics
Avens cosmetics
@avens_cosmetics
EG
Natural Products Just For YOU🤍
Followers
111.7K
Macro Influencer
Engagement Rate
0.0%
Last Post
2 weeks ago
65%Match Score
Fit for"eCommerce skincare brand for young women"
This influencer focuses on natural products and skincare, which aligns well with the skincare and beauty niche required for the campaign. However, their location in Egypt may not resonate with the target audience in Pakistan. They could potentially integrate Mine.pk's products into their content, but the geographical mismatch is a concern.
#3
Arsalna Iqbal
Arsalna Iqbal
@arsalnaiqbal
Pakistan
Beauty, lifestyle & everything glam✨ Currently spamming with my wedding content💁🏻‍♀️
Followers
70.9K
Micro Influencer
Engagement Rate
2.4%
Last Post
3 weeks ago
65%Match Score
Fit for"eCommerce skincare brand for young women"
This influencer's content revolves around beauty and lifestyle, which aligns with the brand's focus. However, their channel description does not specifically mention skincare, and their follower count is moderate. Additionally, they are based in Pakistan, which is a plus, but their content may not directly resonate with the specific skincare needs of the target audience.
#4
Beauty Tips & Tricks 🔥
Beauty Tips & Tricks 🔥
@instabeautytricks
Voted no. 1 Beauty page 🏆 Helping girls achieve Glowing Skin🙋🏻‍♀️ collabs/ promo @ivyglowuptips
Followers
374.7K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
65%Match Score
Fit for"eCommerce skincare brand for young women"
This influencer has a large following and focuses on beauty and skincare, which aligns well with Mine.pk's product offerings. However, her location is unspecified, making it difficult to determine if she can effectively reach the target audience in Pakistan. Despite this, her content style and focus on skincare make her a potential fit.
#5
Song Of Skin
Song Of Skin
@songofskinofficial
United States
Let Your Skin Sing —✨ K Beauty | Skincare | TikTok 1.2M+ @songofskin New York- Based
Followers
892.9K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
65%Match Score
Fit for"eCommerce skincare brand for young women"
This influencer focuses on K-beauty and skincare, which aligns well with the brand's product offerings. They are based in the United States, which may not directly target the Pakistani audience. However, their content style is engaging and could potentially resonate with the young women demographic.
#6
Dr. Marian Ghobreial
Dr. Marian Ghobreial
@marianghobreialmakeup
EG
Pro makeup artist / Dentist / Beauty influencer 📍 Egypt
Followers
182.3K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"eCommerce skincare brand for young women"
This influencer is a makeup artist and beauty influencer, which aligns well with the skincare and beauty niche required for the campaign. However, their location in Egypt may not resonate with the target audience in Pakistan. They could potentially integrate Mine.pk's products into their content, but the geographical mismatch is a concern.