Edinburgh-based influencers, likely aged 25-55, showcasing a luxurious lifestyle through high-quality content. Active on Instagram and potentially YouTube. Focus on luxury travel, dining, shopping, and events.

Product Positioning

Luxury products and services can be positioned in Edinburgh by emphasizing the city's unique blend of history, culture, and modern sophistication. The brand should align with Edinburgh's image as a destination for discerning individuals who appreciate quality, craftsmanship, and exclusivity. For new products, highlight how they enhance the Edinburgh experience, whether through elevated comfort, unique experiences, or sophisticated style. Focus on storytelling that connects the product to Edinburgh's heritage and contemporary lifestyle.

Target Customers

The ideal customer is affluent, well-traveled, and appreciates the finer things in life. They are likely professionals, entrepreneurs, or retirees with disposable income and a desire for unique experiences.

• Example 1: A successful lawyer in their late 40s, interested in art, fine dining, and weekend getaways in the Scottish Highlands.
• Example 2: A tech entrepreneur in their early 30s, who enjoys designer fashion, exclusive events, and luxury travel.
• Example 3: A retired couple in their 60s, with a passion for history, culture, and high-end shopping.

These customers are active on social media, follow luxury brands, and seek inspiration from influencers who embody their aspirational lifestyle.

Potential Influencer Matches

• Luxury Lifestyle Bloggers: These influencers showcase high-end fashion, travel, dining, and experiences. They can create content featuring the product in luxurious settings around Edinburgh, appealing to aspirational consumers.
• Travel Influencers: Focus on influencers who specialize in luxury travel and highlight unique experiences in Edinburgh and Scotland. They can promote the product as an essential part of a sophisticated travel itinerary.
• Fashion and Style Influencers: Partner with influencers who have a strong sense of style and can incorporate the product into their outfits and lifestyle. They can showcase the product's design, quality, and exclusivity.
• Food and Drink Influencers: Collaborate with influencers who review high-end restaurants, bars, and culinary experiences in Edinburgh. They can feature the product as part of a luxurious dining experience.

Given the user's request for influencers showcasing a luxurious lifestyle, it's important to refine the search by specifying the desired audience reach, engagement rate, and content style. Look for influencers with a genuine interest in luxury and a proven track record of creating high-quality content.

Content Creation Ideas

• General Ideas:

  • "A Day in the Life" series showcasing the influencer enjoying luxurious experiences in Edinburgh while using the product.
  • Partnering with luxury hotels or restaurants to create exclusive content featuring the product.
  • Hosting a giveaway or contest to generate excitement and engagement.
  • Creating behind-the-scenes content showcasing the craftsmanship and quality of the product.

• Creative Ideas:

  • A historical photoshoot featuring the product in iconic Edinburgh locations, blending the old and the new.
  • A collaboration with a local artist to create a limited-edition version of the product, showcasing Edinburgh's creative scene.
  • A luxury picnic experience in a scenic spot, featuring the product as part of the curated setup.
  • Partnering with a whisky distillery to create a unique tasting experience, incorporating the product into the ambiance.