Influencers based in Dubai who create content about education, technology, and gaming. They should have a significant following and be able to effectively promote the edtech gaming platform.

Product Positioning

The product in question is an edtech gaming platform launching in Dubai. This platform likely combines educational content with gaming elements to make learning more engaging and interactive. In the existing market, this product can be positioned as a cutting-edge solution for modern education, appealing to both students and parents who are looking for innovative ways to enhance learning experiences. The platform can be marketed as a tool that not only makes learning fun but also improves educational outcomes through gamification.

Target Customers

The ideal customer profile for this edtech gaming platform would include:

• Students: Primarily school-aged children and teenagers who are tech-savvy and enjoy gaming.
• Parents: Parents who are looking for educational tools that can help their children learn in a fun and engaging way.
• Educators: Teachers and educational institutions that are open to incorporating new technologies into their teaching methods.
• Tech Enthusiasts: Individuals who are interested in the latest tech trends and innovations in education.

Illustrative examples:

• A 12-year-old student who loves playing video games and struggles with traditional learning methods.
• A parent who is concerned about their child's screen time but wants to ensure it is spent on educational activities.
• A teacher looking for new ways to engage students in the classroom.

Potential Influencer Matches

Types of Influencers

1. Educational Influencers: These influencers focus on educational content and have a following of parents, students, and educators. They can create content that highlights the educational benefits of the platform.

2. Gaming Influencers: Popular gaming influencers who can showcase the gaming aspects of the platform, making it appealing to students who are already interested in gaming.

3. Parenting Influencers: Influencers who focus on parenting tips and educational tools for children. They can provide testimonials and reviews from a parent's perspective.

4. Tech Reviewers: Influencers who review the latest tech products and innovations. They can provide an in-depth review of the platform's features and benefits.

How Each Type Reaches Target Customers

• Educational Influencers: Reach students and educators directly through educational content and tutorials.
• Gaming Influencers: Engage students by showcasing the fun and interactive elements of the platform.
• Parenting Influencers: Connect with parents who are looking for educational tools for their children.
• Tech Reviewers: Appeal to tech enthusiasts and early adopters who are interested in new educational technologies.

Content Creation Ideas

General Ideas

1. Tutorial Videos: Step-by-step guides on how to use the platform, highlighting its educational and gaming features.
2. User Testimonials: Videos or posts featuring students, parents, and teachers sharing their positive experiences with the platform.
3. Live Demos: Live streaming sessions where influencers demonstrate the platform in real-time, answering questions from their audience.

Creative Ideas

1. Challenge Series: Create a series of challenges where students can compete in educational games on the platform, with influencers participating and encouraging their followers to join.
2. Behind-the-Scenes: Show the development process of the platform, including interviews with the creators and developers.
3. Collaborative Projects: Partner with educational institutions to create special content or events that showcase the platform's capabilities in a real-world educational setting.

By leveraging these strategies, the edtech gaming platform can effectively reach its target audience and create a buzz around its launch in Dubai.