Educational content creators, teachers, academic coaches, student influencers, and EdTech enthusiasts.

Product Positioning

The product in question is an EdTech SaaS designed to help students of any age group improve their study effectiveness and academic performance. This product can be positioned as a versatile educational tool that caters to a wide range of learners, from young children to adult students. It can be marketed as a comprehensive solution that offers personalized learning experiences, study aids, and performance tracking to enhance academic success.

Target Customers

The ideal customer profile for this product includes:

1. Parents of Young Children: Parents looking for tools to help their children develop strong study habits and excel in school.
2. K-12 Students: Students in primary and secondary education who need additional support to improve their academic performance.
3. College and University Students: Higher education students seeking effective study techniques and resources to manage their coursework and exams.
4. Adult Learners: Individuals pursuing further education or professional development who need flexible and effective study solutions.

Illustrative examples:

• A parent of a 10-year-old child struggling with math.
• A high school student preparing for college entrance exams.
• A university student balancing multiple courses and looking for efficient study methods.
• A working professional taking online courses to advance their career.

Potential Influencer Matches

1. Educational Content Creators: Influencers who create content focused on study tips, academic success, and educational resources. They can demonstrate how the SaaS product can be integrated into daily study routines.
2. Parenting Influencers: Influencers who share parenting advice and resources. They can highlight the benefits of the product for children's academic development.
3. Student Influencers: College and high school students who share their academic journeys and study techniques. They can provide peer recommendations and real-life usage examples.
4. EdTech Reviewers: Influencers who specialize in reviewing educational technology products. They can provide in-depth reviews and comparisons with other tools in the market.

Content Creation Ideas

1. Study Routine Videos: Influencers can create videos showcasing their daily study routines and how the SaaS product helps them stay organized and effective.
2. Success Stories: Sharing testimonials and success stories from students who have improved their academic performance using the product.
3. Product Tutorials: Step-by-step guides on how to use the various features of the SaaS product to maximize its benefits.
4. Live Q&A Sessions: Hosting live sessions where influencers answer questions about study techniques and demonstrate the product's features in real-time.
5. Collaborative Challenges: Organizing study challenges where followers use the product to achieve specific academic goals, with influencers leading by example.

By leveraging these types of influencers and content ideas, the EdTech SaaS product can effectively reach and engage its target audience, driving awareness and adoption.